# LLMs-Full.txt - Full Content for Project Pages # Generated on: 2026-01-26T14:26:26.469Z # Total pages: 22 --- ## URL: https://www.aotearoaweb.com/home ### Title: HOME ### Page ID: 2704587 ### Content: # AOTEAROA WEB # WE HELP ENTREPRENEURS ### THE WHANGAREI WEB DESIGN SPECIALISTS ###### We understand that for you, time is money ## OUR JOB? ## TO MAKE YOUR JOB EASIER. ### WEB DESIGN ### WEB DESIGN ### CONTENT CREATION ### CONTENT CREATION ### KAJABI ### KAJABI ###### Proudly Kiwi. We aim to be your chosen Web Design and Marketing Partner. We strive for your success. ## Whangarei Based. Global Standards. ###### We create websites that convert & marketing that delivers #### Working With You To Deliver Results. ###### We know you have an amazing product. ###### We he**lp your business find its voice.** ### Aotearoa Web - For brands and business serious about end results. ###### **WE BELIEVE IN ONE SIDED RELATIONSHIPS** ###### **YOU ARE YOUR INDUSTRY EXPERT** ###### THE WHANGAREI CREATIVE AGENCY THAT IS COMMITTED TO SUPPORTING YOUR BUSINESS GOALS ## Web Design. Google Ranking. Branding. Video. Copywriting. Traffic. ## A relentless commitment to bringing your vision to life. ###### **Web Design** ###### **Google Rankings** ###### **Copywriting** ###### **Marketing Support** ## REVIEWS ###### WE ARE PROUD OF OUR ACHIEVEMENTS ## WE'VE BEEN FEATURED IN ###### Ready to take the next step? ### We haven't succeeded unless you have ###### We can ensure you are found. Seen. And your business grows. ## VISUALLY STUNNING MOBILE FRIENDLY ## WHANGAREI WEB DESIGN ###### **Helping your Whangarei business find their voice.** ###### **Search Engine Optimisation (SEO)** ### If you cannot be found online, you are trying to market a secret. ###### **ACCOUNTABLE SEO - MEASURED - REPORTED** ###### **WEBSITE DESIGN BUILT FOR SEO AND LEADS** ###### **SEO RESULTS - NOT LONG TIE-INS** ###### Branding and Videos ## BEING REMEMBERED IS KEY ###### **PHOTOGRAPHY** ###### **VIDEO** ###### **BRAND DEVELOPMENT** ###### **Helping your Whangarei business find their voice.** ###### **Search Engine Optimisation (SEO)** ### Wording that talks to the heart ###### **COPYWRITING THAT CONVERTS** ###### **SEO FRIENDLY** ###### **WE WALK A MILE IN YOUR CUSTOMERS SHOES** ## growing your business through effective markeitng ###### Reach out to us ###### We undertake an analysis and tell you if we can add value ###### If we work together, we agree specific milestones for YOUR business growth. ###### The Whangarei Web Design and SEO experts ### IT'S OUR JOB TO MAKE YOUR JOB EASIER. ### CONTACT US NOW! ###### We understand you are the expert in your business - let us share our expertise ## FREQUENTLY ASKED QUESTIONS ###### Do I need a website - have social media accounts?! ###### Do I still need a website if I’m conducting an offline marketing campaign? ###### Will you maintain my website for me? ###### Who writes the content for the websites you create? ###### Will I find my website on the search engines? ###### I already have a website but its not working and needs updating. Can you help me? ###### I don't know how to run Google Ads. Help! ###### Do you offer Small business logo design? ###### SERVICES ###### QUICKLINKS Reach out today and we will call you back to discuss how we can support your business goals. The Whangarei based web design agency that delivers wherever you are in New Zealand. Want a website for your Whangrei business? Jump to our web design section. Ranking 1st what matters? Click below to get yourself found today. Let us take care of your words. You take care of business. We can help set you up on the leading course platform. Aotearoa Web (formerly 1768degrees.com) are trail blazers in the field of marketing. Over the past 5 years we have gown to a full creative agency to meet the growing demands of our clients and the changing nature of online marketing. We’ve carved our names as the top web development company in Whangarei, and the go to SEO Specialists. Can your business afford to go anywhere else? Our aim at Aotearoa Web is to deliver results. We know you have an amazing product and service and are busy enough juggling life to worry about what your marketing partner is doing. You want to see end results. This is where we support. Your business results matter. We work with entrepreneurs and business leaders who are on a mission and want a partner to work alongside them. We work with experts and leaders. We understand that your time is precious and you want to be able to entrust your marketing to a Whangarei creative agency that delivers. We take the trust you place in us seriously. We aim to deliver the best possible outcome for our clients. Apply today to work with us. From beginning to end. It is all about your goals. We deliver exceptional end outcomes to our clients through an unparalleled focus on their customer. Our reputation was created on the back of getting our clients to outperform their competitors. If you want to rank higher, it starts with a conversation with us. Words Sell. Make yours count. We are your marketing partner. Craft a message tailed to your ideal customer to deliver your end outcome. Increased sales Your brand needs to live. We help clients through training and support and are proudly RBP approved. Take control of your marketing today with the support of our team. Share with us what success looks like for you and how, together we can help you reach there faster. We are your local web design agency that works with entrepreneurs and business leaders that are focused on growth. You need more than just a beautiful website. Does your existing website: **Serve as an effective marketing tool that reinforces your brand’s presence within your market?** **Communicate with customers in a user-friendly, memorable way?** **Drive traffic that converts your prospective customers and leads into sales?** If you answered “no” to any of these reach out to learn more about our web design services here in Whangarei, Northland. We measure our results. Warts and all. Whangarei SEO isn't always 3 steps forward, and we wont lie saying it is. No longer do you have to choose between a site Google loves to rank and a site your clients love to visit. You want results. You deserve results. It is our job to provide these. So we focus on this not long term tie-ins. 2 seconds goes by in an instant. Being remembered is key. Tell your story effectively with our branding and video services. We work with leading Whangarei Photographers to ensure your brand and business is captured. From scripting to editing, we can be as hands on as you need. Your story deserves to be told. We help achieve this. Re-brand or new brand. We help develop a brand strategy that talks to your ideal clients like a long lost friend. We craft stories and end outcomes to captivate your customers. We don't ignore the elephant in the room (Google). We write to rank your business on Google and improve your rankings. Your wording ISN'T about what you want to tell your customers. It's about how your company helps your client. Whangarei local, Aotearoa Web are the web development company that considers the technical, as well as the aesthetic, aspects of capturing and building a loyal audience. At the end of the day, our goal remains the same – to improve your bottom line and convert more visitors into repeat customers. Our promise is simple: to deliver a traffic-generating, lead-driving, and revenue-increasing marketing solutions, that provides the best ROI for your business. The problem may not necessarily be the website design itself, but with how friendly (or optimised) it is for search engines. According to studies, over 95% of people who go on Google don’t even go beyond the first page of the results! To get the clicks and traffic you want, your website needs to not only be on the very first page of Google, it also needs to be as close to the top as possible to get as much visibility from potential visitors when they are searching for something on search engines. No matter how good your content is or how beautifully designed your graphics are, if your keywords and headlines aren’t targeting the right audience, then you’re never going to get any visitors.  We’re sure you’ve been getting a ton of ads on social media for services and templates that promise you can build your own website in 3 simple steps but take our word on this one – hiring a trusted web design company will be the wiser and more cost-effective option in the long run. We know finding that partner can be hard, but we dont want you to kiss (or contract) lots of frogs (web design companies). Hence our 100 day promise. Professional web designers aren’t just thinking about aesthetics – we’re thinking about functionality, accessibility, user experience, overall layout, and even mobile friendliness. A truly good website is able to seamlessly merge function with aesthetic. The problem with cookie cutter templates that are readily available online is that they’re often a one-size-fits-all solution. Best to leave the work to those who know how to design a website – Whangarei based Aotearoa Web. Our web design services will carefully sculpt your website to ensure that it mirrors your brand and speaks to your target demographic while highlighting your unique selling points. Because a website is more than web design. The time it takes to set up a website will depend on the kind of web design services you’ve chosen. In our experience as a Whangarei web design, SEO and creative agency, launching a websitecan take as little as a few weeks to several months. We promise not to be the bottleneck to your project however. Once engaged to be your creative and web design partner, undertake site design analysis as well as bench-marking to see how you fair against your competitors. We use this data as part of our Web Design guarantee, to ensure within the 100 days we outperform your existing site - or we give you your money back! We also perform quality checks before your site goes live, and, unlike other web design agencies submit your site actively to Google. We set internal project management milestones to keep the project on track. So, get your skates on as before you know it we will be asking for feedback on your new website. The cost of building a website depends on the complexity of the project and your requirements. A standard web design and development package includes website analysis and pre-design; front and back-end development; website testing and QA. You might add other services to your package, such as: content creation; migration of existing content; SEO; or e-commerce. We apply standard man-hour costs for each aspect of your project. We submit a formal proposal which contains information about each component to all of our prospective clients. But once you see the site we build, you’ll see why many brands trust us as their website design partner. I’m looking for an e-commerce solution. Do you design and develop e-commerce websites? Yes! We offer multiple e-commerce development solutions: Our recommendation will depend on your overall e-commerce objectives. To learn more about our Web design services visit our Web Design Page. We are comfortable working with other platforms, but our platform is optimised for speed, usability and functionality. If you have a platform you would like us to work with, get in touch and see how as the Whangarei Web Design experts we can help Will I be able to update the site myself when it’s finished? Yes! A website that you and your team will be able manage on your own is vital for your site to not sit in a corner and be forgotten about like the potted plant you forget to water. Not at all. We work with companies all across Aotearoa, not just here in Whangarei. We proudly work with an array of photographers - and indeed recommend the best photographer for your needs. Whangarei photographers niche, and so we help ensure end outcomes. We don't want to develop a website for it to be let down by imagery. We can project manage and book your Whangarei photography session for you, or you can do this yourselves. What matters are images that work for your social media, Whangarei Website, SEO and paid ads. While having a strong social media presence is important to any brand, it is not enough. This is because search engines can’t fully crawl or read social media accounts. Search engines have been found to favour content that is published on your own website rather than on a Facebook or Instagram post. When social media companies change their policies on what is allowed, how it ranks and how traffic is generated, do you want to be at their whim or own and control your own platform? A well thought out website also provides you as a business owner to share much more value to your customers - and in a manner that is of more value, than any social media account can. TOP TIP: Google recommends writing at least 500 words per page and you can go as long as you’d like describing and discussing your brand, products, and services. (Just remember to be engaging!) These days, there’s no distinction between “online” and “offline” marketing anymore. With people spending more and more time online, the best and optimum way to utilise your marketing efforts is to use both online and offline channels. Targeting only one will leave you leagues behind your competition. Potential customers use both online and offline advertising to gather information on a product or service they’re interested in. For instance, when stuck in traffic you may be subject to a billboard ad, coupled radio advertising the back of a bus with (typically) a real estate agent smiling back - and this is all before you even take into account the shop ads you may pass. Whilst you may remember the company name - you are unlikely to remember a phone number - leaving you to go to Google and searching for the business or brand. If your customer can’t find you online, the likely scenario is they will contact a competitor despite the fact they are looking for you - all simply because the final step of having an online presence was not there. Don't let your customers benefit from your hard work. Investing in an experienced web development company in the Philippines ensures that your offline marketing efforts will be funnelled into an online channel as well as allowing you to run online campaigns. This widens your reach and allows potential clients to access you from anywhere at any time of the day. Having a well constructed site ensures they can also easily find all the information they need about all of your products and services, and can even allow them to conveniently buy it right then and there. We offer site maintenance as part of our web hosting fees. We offer incredible value that means you don't have to worry about all those niggly extras that plague your website after it is built. Anyone can write for the websites we create. You can contract a copywriter, the president or CEO of your company, your in-house marketing team. If you have a team member who has the passion and skill to write we can add this copy to your website. Alternatively we can write this content for you, optimising the copy for conversion, search engine rankings (SEO) and answering the questions your customers are searching for. We would love to have a chat about your content requirements. When it comes to writing copy for SEO - we are delighted to help. We are the Whangarei Web Design experts. Yes, your website will be searchable on Google, Bing, and other search engines. All websites we develop are SEO-ready. This means your SEO-ready website is optimised for website indexing by Google. Google can take (typically) two to four weeks to rank a new website. Being searchable, however, doesn’t guarantee top rankings in search results. Giving your business online visibility through high search rankings on Google is the job of SEO. That’s where we excel. So speak to us today about our SEO services and how we can help you be found, be seen and increase sales. Guaranteed. Yes of course we can help with your Whangarei web design requirements. Most of our clients came to us because their previous sites we not converting and working as they should. Book a free strategy call, and let's work together - in person or online - to see how we can help you be found, grow and achieve your business goals. We would be delighted to help. Google ads (and for that matter any ads) need to be specific, measured, attainable, relevant and time based. (SMART). We can happily share our experience and expertise to advise whether it is worthwhile you running ads. To do this we need to sit down with you to understand your products and services. So book a call today. Whilst we partner with amazing logo designers and brand specialists for our larger clients, we understand that smaller clients still need a logo and brand. We offer wordmark logos (logos formed by a word or words) for free for our clients. It's our way of supporting future Entrepreneurs. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/reset-password-page ### Title: Reset password page ### Page ID: 2704592 ### Content: ###### SERVICES ###### QUICKLINKS We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/about ### Title: ABOUT ### Page ID: 2704593 ### Content: # OUR HISTORY - YOUR FUTURE ### WE PUT CLIENTS AT THE HEART OF OUR DECISIONS ##### THIS IS WHAT MAKES US THE WHANGAREI BASED CREATIVE AGENCY AND WEB DESIGN PARTNER ##### YOU CAN TRUST ###### WE TREAT EVERY WEB DESIGN AND SEO CLIENT LIKE FAMILY ## OUR COMMITTMENT TO YOU #### APPROACHABILITY #### HONESTY #### A FOCUS ON DELIVERABILITY ## REVIEWS ###### Marketing no longer needs to be scary or time consuming ## We work as hard as you do. ## We know trust is earnt. We will do all we can to show you we are worthy of this ###### Let our team take care of helping you and your business: ###### **An industry leading guarantee. Because we know your time matters** ###### **Create meaningful messaging and branding that connects with your customers.** ###### **Design a website that supports your vision and brand identity.** ###### **Convert traffic (paid or organic) into increased profit for your business** ###### **Help your business share and tell your unique story.** ###### **Encourage your customers to purchase from you through the wording on your page.** ###### Building a website is simple. ###### Effective web design however, requires a partner you trust. ## We create value. Not cost. ###### We help you build stronger connections with your clients. ### We help you build your brand ###### We seek to have lasting relationships with our clients. ## It starts, and ends with YOU. ## THE WHANGAREI CREATIVE AGENCY ##### SUPPORT ALL BUSINESSES TO ACHIEVE THEIR END GOAL ##### PROMISE NOT TO BAFFLE WITH POINTLESS WORDS AND JARGON ##### SUPPORT OUR TEAM AND THE COMMUNITIES IN WHICH THEY LIVE ##### WORK WITH GROUPS AND ORGANISATIONS THAT MAKE A MEANINGFUL DIFFERENCE ##### PROPOSE THE BEST SOLUTION - EVEN IF IT IS NOT US ##### BE APPROACHABLE HONEST AND FRIENDLY IN OUR DEALINGS ###### Get the life you deserve. We help entrepreneurs like you. ### Find out how you can achieve more, together. ###### The Whangarei Web Design and SEO experts ### IT'S OUR JOB TO MAKE YOUR JOB EASIER. ### CONTACT US NOW! ###### SERVICES ###### QUICKLINKS We believe in trust. Trust to us is the most important aspect to any relationship. Personal or business. We also believe business IS personal. How can it not be? When your business is something you have built up, your staff are like family and your business is like a child, we understand business is personal. It is why we seek to treat every client like family, no matter where in New Zealand and indeed the world you are from. Wishing you can make a sale or get a booking beyond your business hours regardless of location? At Aotearoa Web, we are creative leaders and are proud to think outside the box. We create stunning websites, which are optimised for search and have sensible and targeted content that is engaging enough to attract the right kind of visitors. We are passionate about providing **website design** and wider marketing services **in Whangarei,** Northland and the rest of Aotearoa. Our passion is simple. We seek to make your business more money. for entrepreneurs and businesses of all sizes; we understand that you need to be found and remembered. This ultimately is at the core of EVERYTHING we do. When your customers search for your products and services you need to be found. Aotearoa Web take care of the look and feel of your website, content SEO and wider digital marketing as well as the technical aspects necessary so you can focus on working on your business. We grew from a professional web-based service for small and medium companies to helping multi-million dollar companies reach even greater heights. Despite this we have never lost track of our roots. We offer a broad range of digital agency-based services , including Web design, Search Engine Optimisation (SEO), and digital marketing paid traffic services that are delivered with an unrivalled commitment to results. Our aim is to give our clients with the ability to effectively market and present themselves successfully. Each and every professional involved here at Aotearoa Web understands the importance of building lasting relationships, providing excellent customer service, and delivering superior Web-based solutions. Our company is Whangerei's web design and [**SEO**](/seo) marketing experts. Our work speaks for itself. **Whangarei Web Design. SEO. Content Creation. Paid Traffic. Whatever your goals, we deliver. Guaranteed\*.** We would love to have a conversation to understand what you would like to achieve from your digital marketing, website and SEO. From there we can work together to determine the best strategy to help you get there. Whangarei local, Aotearoa Web are the web development company that considers the technical, as well as the aesthetic, aspects of capturing and building a loyal audience. At the end of the day, our goal remains the same – to improve your bottom line and convert more visitors into repeat customers. Our promise is simple: to deliver a traffic-generating, lead-driving, and revenue-increasing marketing solutions, that provides the best ROI for your business. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/seo ### Title: SEO ### Page ID: 2704594 ### Content: # Effective SEO Marketing That Puts You On Top ### WHANGAREI SEARCH ENGINE OPTIMISATION ##### Looking for a more customised SEO service? ##### We can do that for you. ###### Because you need to be found to grow online. ## Trust Our Whangarei SEO Service To Deliver Results ###### Be found for what your customers are searching for online ###### Increase leads and sales through increased traffic ###### Search rankings measured and reported. ###### Search rankings measured and reported. ###### 100 day guarantee - We will improve your websites rankings ## OUR APPROACH TO SEO ### SEARCH ENGINE OPTIMISATION WHANGAREI ### CUSTOM SEO SERVICES ### COMPETITIVE SEO ### LOCAL SEO ### **RESULTS. GUARANTEED** ###### We are pretty proud of what we’ve achieved ## Join countless others who have entrusted us with their business goals. Lets achieve great things, together. ### REVIEWS ### CONTACT US ### WHAT WE CAN DO FOR YOU #### LET YOUR CUSTOMERS FIND YOU ONLINE ## RANK IN GOOGLE'S SEARCH RESULTS ###### RANKING FIRST ISN'T EVERYTHING - BUT IT BEATS ANYTHING IN SECOND PLACE ## WHAT IS WHANGAREI SEO? ###### DELIVERING SEO ACROSS THE WHOLE OF AOTEAROA ## HOW DOES SEO WORK #### SEO TECHNIQUES ## ON-PAGE & OFF-PAGE OPTIMISATION #### ON-PAGE OPTIMISATION #### OFF-PAGE OPTIMISATION ###### IF YOU CANNOT MEASURE IT - YOU CANNOT MANAGE IT ## SEO PROGRESS REPORTING ###### We are already working with busy entrepreneurs to help them scale. ### SEE HOW WE CAN ACHIEVE THE SAME RESULTS FOR YOUR BUSINESS ###### Whangarei based SEO. Local or Global SEO deliverability. ### Let Us Provide The SEO Service Package For Your Business ###### START WITH THE END IN MIND ## KEYWORD RESEARCH ## REVIEWS ###### WHANGAREI BASED SEO - GLOBAL STANDARDS. WE WANT TO MAKE YOUR BUSINESS RANK ## FREQUENTLY ASKED QUESTIONS ###### WHERE DO YOU START WITH SEO? ###### CONVERT THOSE REPEATS VISITORS INTO CUSTOMERS ###### GETTING FOUND BY YOUR CUSTOMERS ###### OPTIMISE FOR AUTHORITY ###### EARN A NEW CUSTOMER JUST BY BEING THERE WHEN THEY START LOOKING ###### WORK WITH THE BEST SEO STRATEGISTS IN AOTEAROA ###### WHAT IS ON-PAGE SEO? #### Get Real Business Results With Our SEO Marketing Service #### No hard sell. Just Results. ### **SEO SERVICES FOR YOUR INDUSTRY** ### **RESULTS-BASED STRATEGY** ## growing your business through effective markeitng ###### Reach out to us ###### We undertake an analysis and tell you if we can add value ###### If we work together, we agree specific milestones for YOUR business growth. ###### The Whangarei Web Design and SEO experts ### IT'S OUR JOB TO MAKE YOUR JOB EASIER. ### CONTACT US NOW! ###### SERVICES ###### QUICKLINKS Search visibility in-turn creates brand visibility, and our SEO services help you achieve this. With years of providing professional SEO marketing to Whangarei entrepreneurs, now is the time for us to implement those strategies for your business. As the trusted name in the field of SEO in Whangarei we help you dominate the digital landscape. Our expertise as an established SEO company in Whangarei covering Aotearoa, was hard won. All aspects of our website design, development, copywriting and content are tailored to create results that mean your business ranks on Google. Don't be at the whim of the next Google update. We’ve helped businesseses like yours turn their websites into lead-generating machines. SEO services allow your potential clients to find you online at any time, on any device. You need a strategy that is custom tailored to your specific business needs. Regardless of the highly competitive industry you may be in, we can help you rank. By understanding your goals from the outset we ensure meaningful outcomes. Increase visibility to local customers searching for your service in their area. We can offer guaranteed results. Ask the team how we can back our leading SEO services with guaranteed results for your business. Find out what’s keeping your site from showing up on search engines with a comprehensive website audit prepared by an SEO expert. Contact Aotearoa Web today. Competitor keyword research and analysis to boost traffic, improve SEO ranking, and increase visibility. Implement a search engine optimisation strategy that works for your industry and most importantly your business. On-page optimisation that drives more traffic, leads and sales with a proven methodology. Sites that load fast. Mobile Friendly. All as standard. Engage your audiences with our content marketing service and turn them into your brand advocates. Because your brand deserves to be shouted about. Establish your brand’s presence on prominent websites with quality link building and relevant business listings. Because trust is all about relationships. We hate jargon but Metadata is too important. We write metadata to help ensure Google correctly identifies your pages and the correct information is listed by search engines. If you don't know what people are search for, you may target your copy and SEO strategy to the wrong keywords. We use data insights to ensure your website is built around search data, and not simply a hunch. Being at the first few pages of Google’s search results does not happen overnight. It takes a lot of time performing analyses and meticulous implementation as well as rectifying past web-related mistakes — if there are any — to **rank on Google’s search results**. Think about search ranking as product placement on supermarket shelves where marketers place certain brands at eye level for shoppers to spot easily. Eye-level placement puts those brands front and centre, not just for the convenience of shoppers, but more so, to increase the probability of these brands being purchased. As they say, “eye level is buy level.” We want to do the same with your website. We want it to rank on the first page of Google’s search results to drive customers to your business website. SEO refers to **Search Engine Optimisation**. SEO is more than having your website show up in the search results. Optimising your website further involves writing unique and keyword-rich content and ensuring that the technical aspects of your website are working seamlessly with each other. Most importantly, SEO ensures that your website adheres to Google’s constantly evolving algorithm. Why is it important to conform to their rules and processes? Well, if you don’t, your website could get penalised, or worse get buried in the search results. At 1768degrees.com, we are a team of experts that provide **SEO services in Whangarei, Auckland, and across the whole of NZ.** Let us help you understand how vital these services are for your business’ website and ongoing company success. Search engines are the Yellow Pages of the new digital era. If people needed your product or services, would they be able to find you? SEO solves that problem by driving the right kind of traffic (those actively searching) to your website - helping you win more customers. Watch Now the key information as to how search works and its importance from Matt Cutts - (formerly head of Search at Google) On-page and off-page optimisation are essential to our **SEO services in Whangarei and Auckland.** These are undertaken regularly to make sure that a website is compliant with Google’s algorithm and periodic updates and monitor a website’s relevance in its field of influence. Includes working on everything you see on your page: wordings, images, videos, and the technical aspects that affect how your website is presented to your visitors. Entails managing processes that are done outside of your website that have a great impact on how it ranks in Google and how other related and authoritative websites perceive yours After the implementation of any **SEO services**, you need to assess and measure the outcomes that have agreed upon previously. **SEO Progress Reporting** enables us to gauge the effectiveness of our on-page and off-page optimisation efforts. It also allows us to re-calibrate the measures that we have put in place, if necessary. It allows you to hold us to account and ensure value for your marketing dollar. With hundreds of successful SEO campaigns under our belt, Aotearoa Web, part of 1768degrees.com family are the capable partners that can achieve results for your business. We proudly work with some of Whangarei's largest brands (and many smaller brands too) who have looked to us to get their brands at the top of search results and improve their general online presence. As the digital landscape evolves, so does our pursuit in being the top SEO company in Aotearoa based here in Whangarei. We investment in research and development allowing us to hone our expertise, constantly innovate on established best practices, and discover new SEO strategies for our clients’ campaigns. Businesses will have varying needs, and the same applies when it comes to their SEO website services. Working with us as your SEO expert, we’ll provide you with the SEO service that fits your business’ goals and needs. We combine effective SEO marketing strategies and different types of SEO services in packages that help businesses maximize their capacity to rank and be found online. We have different tiers designed for what businesses want to achieve. Looking for a more customized SEO service? We can do that for you. Our team can provide a solution that goes beyond the scope of our current SEO service packages. We’ll give you the arsenal to rank and build your digital foundation. Crucial to our **SEO services in NZ** is keyword research. We prioritise identifying which keywords best describe your products and services. We also incorporate the keywords you want your brand to be associated with — other than the ones that contain your brand name. From our **keyword research** and your inputs, we come up with a list of keywords for which we aim to have your website rank in the search results. Through our keyword research, we will be able to write content for your website that is both engaging and achieves your desired outcomes. Our content writing services are intricately related to our SEO services. Visit our ***Content Writing Services page*** to learn how your business can benefit. “You cant really know where you are going until you know where you have been.” We believe the same is true for SEO. It is for this reason, we start with a full SEO site audit. This looks at a whole list of areas to do with your website. We provide this to our clients so that they know what steps are necessary for us to undertake.  We grow traffic to our client websites through a structured approach to both on-site and off-site SEO and most crucially content creation. Grow your business traffic today through ranking and SEO services from Aotearoaweb.com. Formerly 1768degrees.com **We'll grow your business further with proven results and actionable strategies such as:** New to SEO, SEM and Social Media Marketing? Let’s start by getting you seen on digital platforms relevant to your audience. We’ll build your online presence from the ground up. Not getting quantifiable results? So you’ve been at this for quite a while now and you’ve created your social media profiles, you’ve been devoted and astute in posting about your brand and building content. But the volume and frequency of your engagements have given your brand, nothing but disappointing returns in terms of click-through rates, followers, or even basic inquiries via email. Business should be brisk, but it seems nothing is working out as planned. First, put a halt to that and regroup with us for the best online brand strategy. Get us onboard and let’s build your online presence together, we’ll strategize your SEO, SMM, and SEM towards success. Make your brand credible and relevant. Turn the tides in your favor through our SEO methods that work hard to generate leads, so you can welcome new customers. We’re all about developing digital strategies that create interesting and interactive user experiences. Above all, our SEO approach integrates well with our web design initiatives. And the great thing about working with 1768degrees.com is that we have a team of experts onboard to make this happen. To start, there are SEO Ranking factors we can focus on. We plan every part of your SEO campaigns thoughtfully, so we can give your brand a big boost through: Extensive page auditing, correcting duplicate content, fixing broken links, creating better META tags and the use of vital keywords to gain maximum visibility. SEO copywriting is all about well-crafted and creative content that’s tailored with the right specific keywords. Reach your audience; get them engaged with what you have to say. Build high-quality links through consistent and efficient link building strategies. A lot of effort goes into link building because this is the best way to build your brand’s authority Rank not just for your core keywords, but for long-tail valuable keywords that can expand your brand’s reach. Being seen and staying seen requires a lot of effort. It pays to be smart about your marketing money, and if you can allow a budget for your digital campaigns, you can accomplish a lot through many effective SEO strategies. Through Search Engine Optimisation (SEO), you can attract the right audience and drive steady traffic to your website. After all, search engines favour websites that are relevant and rich in content. When users search for products and services related to your business, your website better be the first one they see. 1768degrees.com has the SEO expertise to get you ahead of your competitors. Let us help you make better data-driven decisions that are worth your money, so you can establish authority in the industry you desire. When you work with us, we apply our wealth of knowledge on SEO strategy and digital branding. We follow a tried-and-tested process that starts with a technical SEO audit followed by a thorough content assessment of your website. We’ll advise you on how to better target your audience just by using the right set of keywords ranging from exact matches, brand-relational keywords, long-tail keywords and competitor-used keywords. We want to jumpstart your ranking ahead of your competitors and capture new ground with a totally-defined SEO strategy in your arsenal. Our goal is for you to have an SEO-enabled site that users love to visit. Curious about your brand’s SEO keywords? Get in touch with us today! On-Page SEO is the work undertaken on your website pages by your SEO Specialist. On-Page SEO can include a variety of aspects, from metadata to Title Tags, wording and page URL structure. Here at 1768degrees.com we educate our clients and clearly demonstrate what needs to be improved, enhanced or developed but we equally don’t try to baffle clients with technical jargon. We set measurable and meaningful goals from the work we undertake. We achieve our clients goals of increased visibility, enquiries or sales through ranking them higher. We meet your requirements by providing a la carte SEO services specific to your industry niche. We’ll recommend one of our SEO packages or customise an SEO solution that suits your needs. Our SEO methodology follows Google’s best practices. If Google changes its requirements, you can be assured we will change your website to match. Our SEO service packages are robust and cost-effective. Work with the SEO experts that meet all your business objectives because they listened to what you wanted to achieve. Whangarei local, Aotearoa Web are the web development company that considers the technical, as well as the aesthetic, aspects of capturing and building a loyal audience. At the end of the day, our goal remains the same – to improve your bottom line and convert more visitors into repeat customers. Our promise is simple: to deliver a traffic-generating, lead-driving, and revenue-increasing marketing solutions, that provides the best ROI for your business. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") 1. Initial Site Audit 2. SEO Strategy Planning 3. Web Competitor Analysis 4. Analytics Monitoring and Tracking 5. Off-Page Keyword Research 6. On-Page and Optimization 7. Paid Search Advertising and AdWords Management 8. Content Creation 9. Link Building 10. Social Listening and Monitoring 1. Publish Relevant Authoritative Content 2. Update Your Content Regularly 3. Metadata 4. Have a link-worthy site 5. Use alt tags - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/paid-traffic ### Title: PAID TRAFFIC ### Page ID: 2704595 ### Content: # Effective # PAID TRAFFIC, ### (THAT ACTUaLLY INCREASES REVENUE) ##### Looking for a better value GOOGLE ADS service? ##### We can do that for you. ###### Google Ads - Facebook Ads - Instagram - META ## PAID TRAFFIC - INCREASE SALES ###### INCREASE SALES. IMMEDIATELY ###### Paid traffic (Google Ads, Facebook Ads, YouTube Ads, IG Ads) increases visibility. We use correctly to increase sales. ###### APPEAR WHEN YOUR POTENTIAL CLIENTS NEED YOU MOST ###### We can help your ads run ads so they appear at the perfect moment. Increasing value and conversion. ###### FREE STRATEGY SESSION ###### Our Free Strategy Session includes a full audit of your existing services and company positioning. We only work with clients we can make a meaningful difference too. ###### Big or small, we work with our clients to deliver a great ad experience for their customers. ### OUR EXPERTISE, YOUR SUCCESS ### WE OFFER SOLUTIONS FOR YOUR PPC CAMPAIGN. ###### Are you flushing your hard earned money away on 'conversions' that don't increase sales? ## DEMAND MORE SALES ### PPC MANAGEMENT SERVICES FOR A GREATER REVENUE STREAM ### TO US, YOU ARE NOT JUST ANOTHER BUSINESS ## REVIEWS ###### From the Cape to the Bluff - We proudly deliver your business Paid Traffic that is of value. ## WHAT TO EXPECT FROM OUR PPC ADVERTISING SERVICES #### Full Marketing Audit #### Strategy Creation #### Creative Design ###### Accurate Tracking #### A/B Testing #### Conversation Rate Optimisation #### Performance Reporting #### Improved ROI #### We only work with those we can help. ###### We are pretty proud of what we’ve achieved ## Join countless others who have entrusted us with their business goals. Lets achieve great things, together. ### REVIEWS ### CONTACT US ###### GOOGLE ADS - FACEBOOK ADS - INSTAGRAM - TIKTOK #### Accelerate Your Growth - Don't Just Settle. ###### For businesses serious about Paid Traffic - Aotearoa Web #### Bespoke Service. Great Value ###### The most valuable resource in business is trust. #### Transparency and Integrity #### What's Next? Let's Start the Conversation ###### **FREE STRATEGY SESSION** ###### Our Free Strategy Session includes a full audit of your existing services and company positioning. We only work with clients we can make a meaningful difference too. ###### **FREE STRATEGY SESSION** ###### Our Free Strategy Session includes a full audit of your existing services and company positioning. We only work with clients we can make a meaningful difference too. ###### **FREE STRATEGY SESSION** ###### Our Free Strategy Session includes a full audit of your existing services and company positioning. We only work with clients we can make a meaningful difference too. ###### **FREE STRATEGY SESSION** ###### Our Free Strategy Session includes a full audit of your existing services and company positioning. We only work with clients we can make a meaningful difference too. ### CONTACT US ###### The Whangarei Web Design and SEO experts ### IT'S OUR JOB TO MAKE YOUR JOB EASIER. ### CONTACT US NOW! ###### SERVICES ###### QUICKLINKS Paid traffic has a bad name. If executed correctly (and for the right industry) it is valuable. Paid traffic can fuel your business growth. Learn how! As a trusted PPC advertising agency, we use our experience with paid advertising models such as remarketing, display ads, pay per click ads and knowledge of online marketing trends to develop a customized strategy and Google PPC services that deliver real results. We will analyse your current paid advertisement strategies. Book a strategy session to see our point of difference. Here at Aotearoa Web, we will research and develop the best marketing approach for your Paid Traffic and Google Ads spend. Our PPC management service can help you avoid the wrong customers clicking your ads. Find out with competitor analysis from Aotearoa Web, the Whangarei based web and SEO specialists. As part of our Adwords management services, we identify your PPC competitors, discover the keywords they’re bidding on, and review ad text and destination pages to help you outperform their efforts. We look at their strategy, see what works, and see where you can gain that all important competitive edge. With analytical and detailed reporting, you’ll always be one step ahead of the competition. PPC bid management is crucial to get the most out of your budget and consistently drive results. We help you choose bid amounts that work best for your campaign so you succeed and achieve the best results. With our PPC management, you’ll get the best price on high-performing keywords - that deliver. There is too much information now available to us as Entrepreneurs. Now the challenge is the right information, and meanignful information. This is what we provide. We find out what your customers are searching for (Google Ads) and help you appear. If running Social Media advertising we truly understand your customer to craft a message that is tailored just to them. With years of experience in the digital marketing industry, we entered Paid Traffic as cynics. We cut our teeth on doing the hard graft of SEO. However have learnt to love Paid Traffic, when used correctly. We don't simply run ads to your website. We run ads to a defined goal. Don't leave it to chance for a customer to complete 'the action your business wants'.. Design it that way. With Aotearoa Web managing your Google Ad services, Facebook Ads or YouTube Ads - we focus on results that generate leads and increase conversions. Simply put any PPC campaign is only effective if it generates a positive ROI for your business. Your ads won’t just be optimised for clicks but for maximum conversions. Excellent PPC that boosts ROI is never “set it and forget it.” It’s focused on results with an eye on the long game through constant monitoring, reporting, and re-targeting. To maximise your ROI, you closely monitor our clients ad campaigns and fine-tune accordingly. Does it feel like to your current agency you are just another business where your end goals aren't truly understood? Here at Aotearoa Web we understand it starts with a conversation and a kōrerorero (chat). Then we build your Ads. We start from a position of knowledge. Industry knowledge as Google Ad accredited partners. We’ve proudly been hired by e-commerce and service businesses to make their paid advertising profitable. Are you ready for us to help you do the same? Invest in paid traffic advertising that’s review and optimised. Invest in paid traffic ads that are driven by data based decisions and not whim. Our team will provide a full audit of your existing PPC strategy and suggest actionable tips and techniques to propel your marketing efforts to the next level. We create campaign that focus on the metrics that matter the most to your business. As a leading Adwords management agency, you can trust our expertise and methods to help you achieve winning results. Part of our PPC marketing services includes finding the best ways to target and engage your audience with creative and compelling ads that include relevant calls-to-action. We correctly implement tags, pixels, and tracking codes to report your website leads or sales accurately. We test different variations of your Ads or landing pages to find the optimal configurations that will maximise your marketing spend. Leave it to Aotearoa Web to implement and increase conversions. From interest-based targeting to creative ad copy we work as hard as you do. We don't believe in hiding. We review and analyse our PPC advertising services to highlight areas of success and areas necessary for improvement. We provide regular performance reports and setup reporting tools so you can track results (easily) 24/7 We constantly review, make changes, and optimise your campaign so you achieve the results you deserve. We identify and nurture the best performing campaigns. We help reduce your cost per acquisition, We maximise your budget. So you can deliver more value. We believe real growth and success occurs when all aspects of a Paid Traffic Strategy work together in harmony. If one aspect is out, your whole Paid Traffic Strategy is out. It's not worth our time, or yours to do things half-heartedly. We take care of every step of your paid traffic, so your money isn’t wasted. There’s no guesswork involved with what keywords and adverts will work best. You’ll never be out of the loop when it comes to the performance of your campaign. There’s no one-size-fits-all approach when it comes to paid search, which is why your campaign will be unique and focused on your goals and needs. No two businesses are the same and we understand the importance of curating customized PPC campaigns for each of our clients. We take the time to know your business and set up a strategy that’s fully done for you. One of the reasons some brands have bad experiences with a PPC management company is when promises are made but not delivered and paid search services are over-sold. You’ll never experience that with us. We are fully transparent on the progress of your campaigns so you’re always in the drivers seat. If you’re interested in getting making the first steps, let’s get the ball rolling. conversation about paid traffic advertising services and whether they will be beneficial to your business. We’ll talk you through the entire process and determine if it will actually help your business grow. Whangarei local, Aotearoa Web are the web development company that considers the technical, as well as the aesthetic, aspects of capturing and building a loyal audience. At the end of the day, our goal remains the same – to improve your bottom line and convert more visitors into repeat customers. Our promise is simple: to deliver a traffic-generating, lead-driving, and revenue-increasing marketing solutions, that provides the best ROI for your business. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - in-depth - no obligation, - no poorly masked sales call - no BS - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/contact-us ### Title: CONTACT US ### Page ID: 2704596 ### Content: # CONTACT US ### WE WOULD LOVE TO WORK TOGETHER TO ACHIEVE YOUR GOALS ##### Take the first step toward your future. Reach out and book a strategy call. ## growing your business through effective markeitng ### We work hard for your trust ## READY TO START A RELATIONSHIP - NOT JUST A CONTRACT? ### Together we can achieve more ###### SERVICES ###### QUICKLINKS **We undertake an analysis and tell you if we can add value** **If we work together, we agree specific milestones for YOUR business growth.** We take the decision of you chosing to work with us seriously. We only work with those companies we can add value too. We agree milestones. We seek to understand what success looks like to you. In short we do everything in our power to add value and become a meaningful partner to your business, not just a marketing agency that sees you as an Invoice Number. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/local-seo ### Title: LOCAL SEO ### Page ID: 2704598 ### Content: # LOCAL SEO ### ITS THE BEATING HEART OF SMALL BUSINESSES ##### Can you afford to leave it to chance? ###### Local SEO requires a partner that seeks to understand your industry. Because one size doesn't fit all. ## LOCAL SEO SERVICES ## Page One Results - Guaranteed\* ###### Get found using tools like Google My Business ###### Appear when your customers Search for you ###### Have a website built for SEO, Speed and Customers ###### Increase your brand visibility, not your costs ###### See how we are different. Its in our DNA ## LOCAL SEO REQUIRES A PARTNERSHIP BETWEEN BOTH PARTIES ###### If you don't know how Google works behind the scenes, you need a marketing agency that does. We are that partnership. ## LOCAL SEO IS VITAL IN TODAY'S DIGITAL FIRST WORLD ## REVIEWS #### Get Real Business Results With Our Local SEO Stategies - designed for Whangarei Businesses ###### **PROVEN SUCCESS** ###### We ranked a local Security Agency Service top of Google against international competitors. ###### **RESULTS-BASED STRATEGY** ###### Our SEO methodology follows Google’s best practices. If Google practices change, we rebuild everything from the ground up. No shortcuts. ###### **FLEXIBLE SERVICE. FIXED RESULTS** ###### Our SEO service packages are robust and cost-effective. We are flexible on everything except our agreed end result for your business. ###### The Whangarei Web Design and SEO experts ### IT'S OUR JOB TO MAKE YOUR JOB EASIER. ### CONTACT US NOW! ###### SERVICES ###### QUICKLINKS With our Local SEO Strategy you can be confident that we will help your business grow. We wont lie to you and pretend you will rank overnight. If it was that easy then customers would stop trusting Google Search results. It is that very trust in Google search rankings that drives the need for local SEO services. Ranking on Google is getting harder, so its more important than ever to partner with a local SEO provider that knows what it takes to rank for the keywords and phrases your customers are searching for. Be prepared to invest time and effort in ranking higher. Reviews are one of the single most important aspects you can take as a business owner to appear higher on Google - We can help you develop a strategy to capture reviews and grow. Outperform your competitors with a website designed from the ground up - designed to help Local SEO rankings as standard. Not as an after-thought. As a business owner your time is vital. Can you afford to take time away from your business to learn about Google search algorithms? If the answer is no, then partner with a creative agency that build its reputation on building websites that rank higher, outperform the competition and make a resounding splash online. Whangarei local, Aotearoa Web are the web development company that considers the technical, as well as the aesthetic, aspects of capturing and building a loyal audience. At the end of the day, our goal remains the same – to improve your bottom line and convert more visitors into repeat customers. Our promise is simple: to deliver a traffic-generating, lead-driving, and revenue-increasing marketing solutions, that provides the best ROI for your business. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/web-design ### Title: WEB DESIGN ### Page ID: 2704599 ### Content: # WEB DESIGN ### ITS THE SALES AGENT OF YOUR BUSINESS THAT DOESN'T SLEEP. ##### For Entrepreneurs who want more than a flashy site. ##### Aotearoa Web -For Entrepreneurs who want results. ###### Whangarei based Agency. ###### unparalleled Results ## FULLY FUNCTIONAL, STUNNING WEB DESIGN FOR THE MODERN BUSINESS ###### Serve as an effective marketing tool and reinforces your brand’s presence in the market? ###### Communicate with customers in a user-friendly, memorable way? ###### Drive traffic that converts into customers? ###### Web Design that ticks the boxes your business needs ## WE HAVE ALREADY ACHIEVED AMAZING RESULTS FOR BUSINESSES LIKE YOURS. ##### ROBUST ##### TAILORED ##### RESULTS-ORIENTED ###### Our web design and development process makes your life easier, keeping you informed every step of the way. ## 5 Steps to Web Design Success. ###### **Intake and Brief** ###### **Design & Approval** ###### **Development Phase** ###### **Client Approval** ###### **Launch & Turnover** ## REVIEWS ###### Success For businesses both large and small ## Our achievement - Helping businesses like yours grow ###### We are the Whangarei Web Design agency that wants you to succeed. ### Website Design Agency That Delivers Exactly What You Need ###### **PROFESSIONAL DESIGNS, INTUITIVE DESIGN** ###### Our websites capture your audience's attention both through form and function. We help businesses like your grow and increase sales. ###### **INTUITIVE, USER-FOCUSED NAVIGATION** ###### Web design must be logical and reflect how users seek to find the info they need. We don't let style win over substance. ###### **WEBSITE DESIGN BUILT FOR SEO** ###### Web Design is our speciality: building websites that are optimised, searchable and high-ranking on Google, and of course mobile friendly. ###### HELPING NEW ZEALAND BUSINESSES GROW. WE ARE AOTEAROA WEB. ## WHEREVER YOU ARE IN YOUR COMPANY JOURNEY WE CAN HELP ##### BESPOKE WEB DESIGN ##### LEASED WEB DESIGN ##### E-COMMERCE WEB DESIGN ##### AFFORDABLE WEB DESIGN ##### SUBSCRIPTION PLANS ##### TEMPLATE WEB DESIGN ###### Web Design & Development - More than visual appeal ## WEB DESIGN SPECIALISTS ###### **WEB DESIGN MARKETING EXPERTISE** ###### We use the same techniques we utilise for ourselves to rank and increase sales as we do for you. ###### **SCALABLE BUSINESS SOLUTIONS** ###### Are you looking for a no-frills website or a full-blown bespoke website? Whatever your budget and desired results, we’ll recommend and build a website that’s right for you. ###### **EXPERIENCE & EXPERTISE** ###### We have a team that delivers. With years of experience across web design and development, yet with a focus on new trends you get a team focused on bringing your vision to life. ###### Web Design is the start - Your end goal is the deliverable ### Web Design is more than Web Design ###### **A WEBSITE THAT'S ALL ABOUT YOUR BRAND** ###### We’ll work with you to produce the best web design that reflects your brand’s personality and business objectives. ###### **ON TRACK, ON BUDGET** ###### We follow project management best practices to ensure your website build meets specific milestones, deadlines, and budget. Talk to us about our fixed price gaurantee. ###### **TRUSTED BY COMPANIES LIKE YOURS** ###### We are battle tested. We are proud to work with Entrepreneurs who have multiple brands, and yet entrust us as their marketing partner. We get a lot of repeat business and referrals from satisfied clients just like you. Contact us to find out why we are their go-to marketng agency. ###### The Whangarei Web Design Experts ## Websites That We Design #### Brand & Corporate Web Design #### Ecommerce & Retail Web Design #### Other Businesses ###### Leading Innovative Solutions for businesses like yours ### MASTERS OF WEBSITE REDESIGN ###### Reach out today and start a partnership that is about you. ### IT'S OUR JOB TO MAKE YOUR DREAM WEBSITE HAPPEN. ### We DO THINGS DIFFERENTLY... ###### WEBSITE DESIGN WHANGAREI - KEY THINGS TO KNOW WHEN BUILDING A WEBSITE ## FREQUENTLY ASKED QUESTIONS ###### Do I need a website - have social media accounts?! ###### Do I still need a website if I’m conducting an offline marketing campaign? ###### Will you maintain my website for me? ###### Who writes the content for the websites you create? ###### Will I find my website on the search engines? ###### I already have a website but its not working and needs updating. Can you help me? ###### I don't know how to run Google Ads. Help! ###### Do you offer Small business logo design? ###### We are pretty proud of what we’ve achieved ## Join countless others who have entrusted us with their business goals. Lets achieve great things, together. ### REVIEWS ### CONTACT US ### Super-Fast & Reliable Hosting with No Setup Fees ##### 01\. Unlimited Traffic ##### 04\. Unlimited Storage ##### 05\. Automatic Backups ##### 02\. Global CDN ##### 03. SSL Certificate ## growing your business through effective markeitng ###### Reach out to us ###### We undertake an analysis and tell you if we can add value ###### If we work together, we agree specific milestones for YOUR business growth. ###### The Whangarei Web Design and SEO experts ### IT'S OUR JOB TO MAKE YOUR JOB EASIER. ### CONTACT US NOW! ###### SERVICES ###### QUICKLINKS Display complete information about your business, products, and services? If you answered “no” to any of these criteria, it’s time to revamp your web design. That’s where our web design agency comes in. We make websites that are cohesive, highly functional, and built on a good foundation — both with regards their technical back-end (how they are built) and front-end (how they look). We design websites that are tailor-made according to your specifications and brand identity. Our expertly made websites help our clients achieve their expected business outcome — a purchase, a download, booking of services, repeat visits; whatever it is, we help them make it happen. The start of our web design process is us getting to know more about you and your company, your business goals and objectives. From your answers during intake and following our scoping, we’ll provide you a design according to your specifications. Our web developers will start creating the staging site where the approved designs will be implemented. Of course, you'll have the final say before launch. The website will be presented for your review, changes, and approval. After everything has been approved and QA tested, we will launch and turn over the new business website to you. With Aotearoa Web as your Whangarei Web Design partner, you can be assured that we will help your business put its best foot forward. Whether you are just about to launch your business online or would like to revamp your existing website, we can customise our solutions according to your needs. As we aspire to make website design across NZ accessible for all, we have come up with the following web design packages: Are you ready for a Whangarei Web Design Partner that gets you to where you want to go? Web Design may be where we started, but that’s not all we do. Our team offers unsurpassed website design services coupled with SEO baked in, to fuel your business visibility. our Website design process is tailored to showcase your company’s unique selling points and highlights what you do best. We design responsive websites that quickly climb SERPs, getting you the visibility and traffic you need to grow your business. From single landing pages, optimised pages to complex websites with functionalities such as ecommerce or mobile responsiveness, we achieve your business successes. Your website’s design can draw your potential customer in and help them discover, learn, and engage with your brand, products, and services. Our website design services will help you communicate your mission and vision, drive your sales and engage your audience. In retail, first impressions matter. That’s because unlike in a brick and mortar store wherein customers can touch, feel, and try on the products, they’ll have to rely on how good it looks on your website. Our experience in ecommerce website design ensures that each product you sell stands out and looks its best. For websites that sell and offer services, there's One Step Towards - Part of the family. We build funnels, marketing channels, newsletter and so much more. We work on your website to enhance functionality, improve user experience, and create up-sell opportunities for your business. We implement tried and tested methods as part of our web development services to design websites with easy-to navigate pages and mobile-responsive designs. Have a website that’s not driving traffic or converting? It may be time for a redesign. Redesigning your website can mean different things. If you’ve had your business website design since the era of Snapchat and MySpace, it’s definitely time to bring it up to speed. We’re here to help you create an online presence that reflect our offline values. Working with us as your web design company means your website will be up-to-date with Google best practice requirements as well as aesthetic designs. At the end of the day, our goal remains the same for all our clients – to improve their bottom line and convert more visitors into repeat customers. Our promise is simple: to deliver a traffic-generating, lead-driving, and revenue-increasing websites that provides the best ROI for your business. The problem may not necessarily be the website design itself, but with how friendly (or optimised) it is for search engines. According to studies, over 95% of people who go on Google don’t even go beyond the first page of the results! To get the clicks and traffic you want, your website needs to not only be on the very first page of Google, it also needs to be as close to the top as possible to get as much visibility from potential visitors when they are searching for something on search engines. No matter how good your content is or how beautifully designed your graphics are, if your keywords and headlines aren’t targeting the right audience, then you’re never going to get any visitors.  We’re sure you’ve been getting a ton of ads on social media for services and templates that promise you can build your own website in 3 simple steps but take our word on this one – hiring a trusted web design company will be the wiser and more cost-effective option in the long run. We know finding that partner can be hard, but we dont want you to kiss (or contract) lots of frogs (web design companies). Hence our 100 day promise. Professional web designers aren’t just thinking about aesthetics – we’re thinking about functionality, accessibility, user experience, overall layout, and even mobile friendliness. A truly good website is able to seamlessly merge function with aesthetic. The problem with cookie cutter templates that are readily available online is that they’re often a one-size-fits-all solution. Best to leave the work to those who know how to design a website – Whangarei based Aotearoa Web. Our web design services will carefully sculpt your website to ensure that it mirrors your brand and speaks to your target demographic while highlighting your unique selling points. Because a website is more than web design. The time it takes to set up a website will depend on the kind of web design services you’ve chosen. In our experience as a Whangarei web design, SEO and creative agency, launching a websitecan take as little as a few weeks to several months. We promise not to be the bottleneck to your project however. Once engaged to be your creative and web design partner, undertake site design analysis as well as bench-marking to see how you fair against your competitors. We use this data as part of our Web Design guarantee, to ensure within the 100 days we outperform your existing site - or we give you your money back! We also perform quality checks before your site goes live, and, unlike other web design agencies submit your site actively to Google. We set internal project management milestones to keep the project on track. So, get your skates on as before you know it we will be asking for feedback on your new website. The cost of building a website depends on the complexity of the project and your requirements. A standard web design and development package includes website analysis and pre-design; front and back-end development; website testing and QA. You might add other services to your package, such as: content creation; migration of existing content; SEO; or e-commerce. We apply standard man-hour costs for each aspect of your project. We submit a formal proposal which contains information about each component to all of our prospective clients. But once you see the site we build, you’ll see why many brands trust us as their website design partner. I’m looking for an e-commerce solution. Do you design and develop e-commerce websites? Yes! We offer multiple e-commerce development solutions: Our recommendation will depend on your overall e-commerce objectives. To learn more about our Web design services visit our Web Design Page. We are comfortable working with other platforms, but our platform is optimised for speed, usability and functionality. If you have a platform you would like us to work with, get in touch and see how as the Whangarei Web Design experts we can help Will I be able to update the site myself when it’s finished? Yes! A website that you and your team will be able manage on your own is vital for your site to not sit in a corner and be forgotten about like the potted plant you forget to water. Not at all. We work with companies all across Aotearoa, not just here in Whangarei. We proudly work with an array of photographers - and indeed recommend the best photographer for your needs. Whangarei photographers niche, and so we help ensure end outcomes. We don't want to develop a website for it to be let down by imagery. We can project manage and book your Whangarei photography session for you, or you can do this yourselves. What matters are images that work for your social media, Whangarei Website, SEO and paid ads. While having a strong social media presence is important to any brand, it is not enough. This is because search engines can’t fully crawl or read social media accounts. Search engines have been found to favour content that is published on your own website rather than on a Facebook or Instagram post. When social media companies change their policies on what is allowed, how it ranks and how traffic is generated, do you want to be at their whim or own and control your own platform? A well thought out website also provides you as a business owner to share much more value to your customers - and in a manner that is of more value, than any social media account can. TOP TIP: Google recommends writing at least 500 words per page and you can go as long as you’d like describing and discussing your brand, products, and services. (Just remember to be engaging!) These days, there’s no distinction between “online” and “offline” marketing anymore. With people spending more and more time online, the best and optimum way to utilise your marketing efforts is to use both online and offline channels. Targeting only one will leave you leagues behind your competition. Potential customers use both online and offline advertising to gather information on a product or service they’re interested in. For instance, when stuck in traffic you may be subject to a billboard ad, coupled radio advertising the back of a bus with (typically) a real estate agent smiling back - and this is all before you even take into account the shop ads you may pass. Whilst you may remember the company name - you are unlikely to remember a phone number - leaving you to go to Google and searching for the business or brand. If your customer can’t find you online, the likely scenario is they will contact a competitor despite the fact they are looking for you - all simply because the final step of having an online presence was not there. Don't let your customers benefit from your hard work. Investing in an experienced web development company in the Philippines ensures that your offline marketing efforts will be funnelled into an online channel as well as allowing you to run online campaigns. This widens your reach and allows potential clients to access you from anywhere at any time of the day. Having a well constructed site ensures they can also easily find all the information they need about all of your products and services, and can even allow them to conveniently buy it right then and there. We offer site maintenance as part of our web hosting fees. We offer incredible value that means you don't have to worry about all those niggly extras that plague your website after it is built. Anyone can write for the websites we create. You can contract a copywriter, the president or CEO of your company, your in-house marketing team. If you have a team member who has the passion and skill to write we can add this copy to your website. Alternatively we can write this content for you, optimising the copy for conversion, search engine rankings (SEO) and answering the questions your customers are searching for. We would love to have a chat about your content requirements. When it comes to writing copy for SEO - we are delighted to help. We are the Whangarei Web Design experts. Yes, your website will be searchable on Google, Bing, and other search engines. All websites we develop are SEO-ready. This means your SEO-ready website is optimised for website indexing by Google. Google can take (typically) two to four weeks to rank a new website. Being searchable, however, doesn’t guarantee top rankings in search results. Giving your business online visibility through high search rankings on Google is the job of SEO. That’s where we excel. So speak to us today about our SEO services and how we can help you be found, be seen and increase sales. Guaranteed. Yes of course we can help with your Whangarei web design requirements. Most of our clients came to us because their previous sites we not converting and working as they should. Book a free strategy call, and let's work together - in person or online - to see how we can help you be found, grow and achieve your business goals. We would be delighted to help. Google ads (and for that matter any ads) need to be specific, measured, attainable, relevant and time based. (SMART). We can happily share our experience and expertise to advise whether it is worthwhile you running ads. To do this we need to sit down with you to understand your products and services. So book a call today. Whilst we partner with amazing logo designers and brand specialists for our larger clients, we understand that smaller clients still need a logo and brand. We offer wordmark logos (logos formed by a word or words) for free for our clients. It's our way of supporting future Entrepreneurs. Yep, you've read that correctly - unlimited traffic. So no matter how many customers you have you wont hit a 'limit'. No matter how much your website grows, it doesn't matter. Our hosting grows and expands with you. Automatic backups to ensure your site can be restored. Automatic backups for 7days. A CDN is a content delivery network. Simply put it allows your website to load with lightning fast speed (keeping Google v happy!) That padlock in your browser is a must. Keep your site secure. Without it, it wont be indexed and instead will be blocked by browsers. Whangarei local, Aotearoa Web are the web development company that considers the technical, as well as the aesthetic, aspects of capturing and building a loyal audience. At the end of the day, our goal remains the same – to improve your bottom line and convert more visitors into repeat customers. Our promise is simple: to deliver a traffic-generating, lead-driving, and revenue-increasing marketing solutions, that provides the best ROI for your business. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/business-in-a-box ### Title: BUSINESS IN A BOX ### Page ID: 2704600 ### Content: # BUSINESS IN A BOX ### ALL THE THINGS YOUR NEED TO GROW ##### The All-In-One Marketing and Web Design Solution ##### That takes away your marketing headache ###### All the extras you need are included ## Business in a box includes the tools you need. ###### **UNIQUE** ###### **UPDATED** ###### **GOOGLE FRIENDLY** ###### **NO TIE-INS** ###### **MOBILE FRIENDLY** ###### We know starting out requires a partner you can trust. ## EVERYTHING YOU NEED AS A NEW BUSINESS TO GROW ###### The Solution that puts everything into one monthly fee. Affordable. Fair ### WEB DESIGN ###### **PROFESSIONAL, ELEGANT DESIGNS** ###### **GET ONLINE IN WEEKS NOT MONTHS** ###### **MOBILE FRIENDLY** ###### Great written content to convert and rank ## COPYWRITING ###### **WEBSITE COPY THAT WORKS FOR YOU 24/7** ###### **WORDING THAT TALKS TO YOUR CUSTERS** ###### **ABILITY TO CHANGE AND EDIT** ###### Second Best to professional Photography ### It's More Than Web Design ###### **IMAGERY THAT HELPS YOU BE REMEMBERED** ###### **IMAGERY THAT IS PROFESSIONAL WITHOUT THE COST** ###### **IMAGERY SOURCED SO YOU CAN FOCUS ON WHAT REALLY MATTERS - YOUR BUSINESS** ## **Aotearoa Web Design - Helping new businesses launch.** ## Web Design for New Businesses ## REVIEWS ## **Aotearoa Web Design - Growing existing businesses** ## Web design for established businesses ##### Affordable. Optimised. Best Practice. ## **Web Design Experts - backed by the 100 day guarantee** ## Web Design with All the Extras ## **Web Design - It matters** ## Website Design and Development ## **Second best to professional photography** ## Imagery - Imagery - Imagery ## **Hosting - CDN - SSL - Unlimited Traffic** ## Website Hosting - That isn't crap ## **Hello Google - We love you...** ## Search Engine Friendly Web Design ## DO YOU WANT A NEW WEBSITE EVERY 3 YEARS? ## **Keywords that your customers search for** ## Keyword Research ## **A logo fit for a king your business** ## Basic Logo Design\* ## **The words behind your website** ## Metadata ## **A new website refreshed to suit growing demands** ## New website every 3 years ## **Domain. Because people must know where to go** ## Domain Name ###### Second Best to professional Photography ### It's More Than Web Design ###### **IMAGERY THAT HELPS YOU BE REMEMBERED** ###### **IMAGERY THAT IS PROFESSIONAL WITHOUT THE COST** ###### **IMAGERY SOURCED SO YOU CAN FOCUS ON WHAT REALLY MATTERS - YOUR BUSINESS** ###### Website Design By Aotearoa Web Design ### Be Seen. Grow Online. Increase SALES. ### Design ### Copywriting Included ### Stock Images ### Included ### Design ### Domain Included ### All Inclusive Features ### Review Meetings ### Hosting Fees Included ### 24/7 Access to Your Website ### SEO Friendly ### Keyword Research ###### Wherever you are on your company journey ###### We will be beside you ### Helping Your Business Grow. ### Aotearoa Web ###### We would love to help make your business goals happen. ### IT'S OUR JOB TO MAKE YOUR DREAM WEBSITE HAPPEN. ### CONTACT US ###### Pricing Plans ### The Best Solutions for Our Clients ###### The Whangarei Web Design and SEO experts ### IT'S OUR JOB TO MAKE YOUR JOB EASIER. ### CONTACT US NOW! ###### SERVICES ###### QUICKLINKS As a new business you may be thinking of all the tasks limiting you to get online. The price you pay for our most comprehensive customised solution is based on the number of pages you want. We keep pricing simple, affordable and without long term tie-ins. Your website is your shopfront for your business. No matter if your business is based solely on referrals, your web presence needs to connect with your customer base. How much is your business website devaluing your brand? Worse yet how much is your business website design costing you in lost leads and sales? We help you get your website setup. In your brand colours. First we learn what success looks like for you. Words matter. They might not be your biggest strength. They are ours. We know how to write compelling copy that helps businesses. We get to know your customers. We understand their pain points. We talk directly to them. You might think you will get to writing your website copy, but realistically will you? If you do, how good will it be? Writing takes time. You are also writing to Google. You are up against companies 10x bigger than you. If you are like most business owners without enough images for your site, it's okay - we will seek to source stock images suitable for your site that talk to your cusomters inner most desires and fears. As a new business you may be thinking of all the tasks limiting you to get online. We help new businesses through Business In a Box - We set you up with everything you need to grow and launch your website. Is your website bringing in business? Is the wording working? Is your website user friendly? Does it create trust with your customers? Finding it hard to write regular content for your site? Do you currently have monthly support calls? The challenges can be endless for entrepreneurs like you who rightfully don't want to become web designers to simply get online. Business In a Box takes care of all these things. We are more than a web design agency. We become part of your team. The price you pay for our most comprehensive customised solution is based on the number of pages you want. We keep pricing simple, affordable and without long term tie-ins. Grow your business without emptying your wallet. With our Business In a Box solution, you really do get everything to grow you online. Backed by our 100 day no quibble (B.S) guarantee we remove the risk of choosing the wrong web design partner. If for any reason you are not happy in the first 100 days we will give you 100% of your setup fee back. No lengthy forms. No small print. Quite simply, if your business doesn't earn you more money then we don't deserve yours. It's the kind of old fashioned guarantee your pops would have offered. Your website is your shopfront for your business. No matter if your business is based solely on referrals, your web presence needs to connect with your customer base. How much is your business website devaluing your brand? Worse yet how much is your business website design costing you in lost leads and sales? We help you get your website setup. In your brand colours. First we learn what success looks like for you. You may already have images, and if so simply share these with us and we will use them. If the images were taken on your phone in the dark with poor lighting, we reserve the right to use stock images. Bad images don't work as well as great stock images. If you are like most business owners without enough images for your site, it's okay - we will seek to source stock images suitable for your site. Our one monthly fee includes website hosting. But not the crappy $2.99 hosting a month you can find being touted. This is amazon cloud hosting that has a crazy high uptime guarantee of just under 100%. SSL Certificates create the secure site that allows your website to have a padlock in the url area of the browser. A must for ranking, customer trust and many browsers to not simply warn customers your site may be dangerous. Traffic that is only limited by your businesses marketing efforts and not a traffic cap. As your site will be on Amazon Cloud there are no traffic limits. Content Delivery Networks ensure your site no matter where it is accessed from loads fast. Like Real fast. Google happy fast. We help you get your website setup. In your brand colours. Unless you run a secret society, you need your website to be found. (if you do, we probably aren't the web partner for you - we love shouting about our clients) So from the wording we write, to the way the site is designed we make sure it is all about Google being happy too. Fast loading pages due to images being optimised through to clean coding all means your site is liked by Google. Hopefully more than your competitors. All you need to get online. A new website every three years, plus copy writing, hosting, competitor and catch-up meetings, SEO setup, metadata + so much more. Your customers don't simply magic their way onto your site. They get there through keywords. Simply put, what do your customers search for to find the products and services you sell? This is our job to find out. Google's sole goal is to get their customers (users) to information sources that are the best for their needs. This is their core goal. By us understanding your customers key search terms (keywords), we help Google index you for the right words and phrases. If you need a logo or a touch up of your existing logo to make it fit for a modern era (or simply just in multiple size formats for Google, Facebook, Instagram, IG headers, FB banners, TikTok, Favicons, Websites, Print, Banners and Signage...) The list is endless. Or it feels that way. Why try learn a million tools, when we can make life easy by providing you with a logo in all the variations you need. Even the formats you don't realise you need, or read thinking 'what is a Favi-what now' A .com or .co.nz domain name is included if you decide you want us to manage this for you. Unfortunately we cannot register less common domain endings for you. If you have this registered somewhere else, it doesn't need to be moved - it is simply included should you wish for us to manage it The pace of technology is such that you need a new website every 3 years to simply stay relevant. So we thought, why not make this part of the offer by going with our Business in a Box plan. So we did. You get a website refreshed or replaced every three years. Because running a business is hard enough without paying a fortune more regularly for a website than you do treating yourself to a holiday. You deserve to be able to focus on what you do best - your business, without the website worries. A .com or .co.nz domain name is included if you decide you want us to manage this for you. Unfortunately we cannot register less common domain endings for you. If you have this registered somewhere else, it doesn't need to be moved - it is simply included should you wish for us to manage it If you are like most business owners without enough images for your site, it's okay - we will seek to source stock images suitable for your site that talk to your cusomters inner most desires and fears. Aotearoa Web are the go to partner for your business online - we deliver! A website is a necessary tool, but it should generate leads, sales and increase revenue. When you need a web design solution that grows your business, without growing your workload, Business In a Box is the perfect package. One low monthly fee that does it all. We know other agencies make web design intentionally complex. We are different. You are in the drivers seat we are simply the co pilot to help you get to where you want to go. Hire a web development company that considers the technical, as well as the aesthetic, aspects of capturing and building a loyal online audience—that’s us. At the end of the day, no matter how often you choose to redesign your website, our goal remains the same – to improve your bottom line and convert more visitors into repeat customers. Our promise is simple: to deliver a traffic-generating, lead-driving, and revenue-increasing website that provides the best ROI for your business. Want to see a web design sample from our team? Let’s talk! Whangarei local, Aotearoa Web are the web development company that considers the technical, as well as the aesthetic, aspects of capturing and building a loyal audience. At the end of the day, our goal remains the same – to improve your bottom line and convert more visitors into repeat customers. Our promise is simple: to deliver a traffic-generating, lead-driving, and revenue-increasing marketing solutions, that provides the best ROI for your business. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/copywriting ### Title: COPYWRITING ### Page ID: 2704601 ### Content: # Copywriting ### COPY TO RANK. WORDING TO CONVERT. ##### Are you looking for more than just words on a screen? ##### We can do that for you. ###### We Write copy that Engages - Converts - Resonates ## COPYWRITING SERVICES ###### **WEBSITE COPYWRITING** ###### We can write copy that talks to your customers pain points and explains how your business helps them. ###### **ARTICLES AND BLOG WRITING** ###### We can help write copy for your website, keeping it ranking on Google and content that can be used for Social Media and Newsletters. ###### **METADATA AND SEO COPY** ###### The wording behind the website that makes your site perform in Search Rankings. ###### Your Requirements - Our Goal is to Deliver. ## CONTENT WRITING / COPYWRITING ###### Whatever your content and copy needs of your business. ## WHAT TYPE OF CONTENT DOES YOUR BUSINESS NEED? ###### TAILORED TO GOOGLE AND YOUR CUSTOMERS ## WORDING FOR YOUR TARGET AUDIENCE ##### VISIT YOUR WEBSITE FREQUENTLY TO READ MORE OF YOUR CONTENT ##### SHARE YOUR CONTENT IN THEIR CIRCLE OF INFLUENCE, THUS MORE VISITS FOR YOUR WEBSITE ##### ATTRIBUTE YOUR BRAND AS AN AUTHORITY IN THE FIELD OR BUSINESS ##### MORE LIKELY TO PURCHASE YOUR PRODUCTS AND AVAIL OF YOUR SERVICES ###### RANKING IS CRUCIAL IN TODAYS DIGITAL FIRST WORLD. ## FOR GOOGLE ###### **WORDS ARE THE LANGUAGE OF LOVE** ## HOW DO WE PRODUCE HIGH-QUALITY CONTENT THEN? #### KEYWORD RESEARCH #### OPTIMISED CONTENT WRITING ###### YOUR REQUIREMENTS. OUR GOAL ## WEBSITE COPYWRITING ###### Website Copywriting ###### Blog and Article Writing ###### Product Listings ###### SEO Writing ###### Newsletter Writing ## REVIEWS ###### CONTENT IS KING. DON'T LEAVE WORDING FOR YOUR WEBSITE TO CHANCE ## CONTENT WRITING - THINGS TO KNOW ###### GREAT WRITING CONVINCES USERS TO STAY ###### SEO AND CONTENT CREATION ###### MAXIMISE THE LIFECYCLE OF YOUR WEBSITE CONTENT ###### COPYWRITING V CONTENT WRITING - WHAT IS THE DIFFERENCE? ###### We are pretty proud of what we’ve achieved ## Join countless others who have entrusted us with their business goals. Lets achieve great things, together. ### REVIEWS ### CONTACT US ## growing your business through effective markeitng ###### Reach out to us ###### We undertake an analysis and tell you if we can add value ###### If we work together, we agree specific milestones for YOUR business growth. ###### The Whangarei Web Design and SEO experts ### IT'S OUR JOB TO MAKE YOUR JOB EASIER. ### CONTACT US NOW! ###### SERVICES ###### QUICKLINKS Wording is critical for Google and Conversions. Balancing these competing elements is the job of a trusted wordsmith Copywriting can fuel your business growth. Learn how! Are you trying to use Chat GPT or AI to write your website content? Are you aware of the keywords and search phrases that you require to help you actually be found? Why not reach out to us and start a conversation. We will help you determine the best course of action and then go from there. Call us today. Make difficult topics simple with copy-writing to explain your services When you have informative content in your website presented engagingly, users are more likely to do the following: Unique and high-quality content drives visits to your website. Google interprets your visitors’ interactions with your website as user signals. These signals, in turn, are used to determine your website’s rank in the search results. Creating unique and high-quality content that brings your website to the top of search results if often only be possible when you sign up for **Content Writing Services in NZ** from 1768degrees.com – the Web and SEO Specialisits. As a trusted **Content Writing service provider (copywriting) based in Whangarei**, we have processes in place to create content that will greatly benefit our clients’ websites. Here are two of them: We conduct research to identify which keywords people use to search about products, services, or any information related to your business and your brand. We then shortlist the frequently used keywords and integrate them into the writing of your web content. We craft content using the list from our keyword research and combine it with your inputs about your business since you know your brand best. Using the shortlisted keywords, we write content for your homepage and service pages. We also use them to create content for your blogs, news, or articles section, upon your request. We serve businesses all over New Zealand of every size, type, and niche and provide the following content writing services: How awesome it is to have your audience browse around and explore page after page. Get your audience familiar and comfortable with what you have to offer. Our content is not just entertaining or interesting, but keyword specific and geo-targeted for your needs. It’s meant to attract the users you want most. **SEO** keywords refer to the keywords and phrases in your online content so that people can easily find your website when they look for it in search engines such as Google and Bing. It is very important to optimise your website by adopting the same language that your potential visitors use. This way, your website will stand up above the rest when they search for it. With 1768Degrees.com, we’ll help you maximise the impact of your SEO keywords. When building websites, we go above and beyond than just building a website’s functional aspects- we also offer the benefits of good SEO strategy. In fact, your earliest content will be the first experience the search engines have of your business, and the first content which is indexed in search results. It is important to invest time in your SEO strategy and content planning when you start building your website. Your content and SEO keywords should not be an afterthought. General Copywriting and Website Copywriting differ in some big ways: **Website Copywriting** – This is generally referring to wording content on the main website pages – much like the content you are reading now! **Content Writing –** This generally refers to the writing of blog articles, newsletters and product descriptions. Here at 1768degrees.com we don’t believe our clients should learn jargon. We support our clients across all forms of copywriting and content writing. When you contract us to write your copy, for whatever part of your website, we understand that it needs to: Whangarei local, Aotearoa Web are the web development company that considers the technical, as well as the aesthetic, aspects of capturing and building a loyal audience. At the end of the day, our goal remains the same – to improve your bottom line and convert more visitors into repeat customers. Our promise is simple: to deliver a traffic-generating, lead-driving, and revenue-increasing marketing solutions, that provides the best ROI for your business. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") 1. Website Copywriting is about capturing your audience in as few words as possible 2. Website Copywriting is understanding the keywords and phrases that your customers and potential customers search for when online 3. General Copywriting can be sales literature, email marketing campaigns and for newspaper placement – all techniques and styles differ! 4. Writing for the web is about being found 5. Website Copywriting needs to convey who you are, for when your customers cannot see you and your business in person. - Capture your audience - Help improve SEO (search ranking) - Be accurate - Be content others want to link to and share - Add value to your business whether through Social Media, Newsletters or increasing enquiries. - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/form ### Title: Form ### Page ID: 2704605 ### Content: ### Let's talk about how we can help you grow your business. #### Get back your time. Fill in the form We know being an entrepreneur is hard so we would love to to discuss how we can support your businesses growth. We start with a no obligation chat and then set a time for a 40 minute website audit session where we give you (regardless of whether we are each a suitable fit) actionable takeaways to help you grow your business. --- ## URL: https://www.aotearoaweb.com/how-important-is-site-navigation-to-website-design-in-whangarei ### Title: HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI? ### Page ID: 2704609 ### Content: # HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI? ### Lorem ipsum dolor sit amet, consectetur adipiscing elit ##### Lorem ipsum dolor sit amet, consectetur adipiscing elit ### Get A Free Consultation ## SITE NAVIGATION IS ONE OF THE MOST CRUCIAL ELEMENTS OF WEB DESIGN. ### GOOD SITE NAVIGATION GIVES YOU GOOD SEO RESULTS. ### SITE NAVIGATION MAKES YOUR SITE WELL ORGANISED ### LET PEOPLE ENTER YOUR SITE FROM DIFFERENT WEB PAGES. ### SITE USERS WILL BECOME MORE RESPONSIVE TO CALL-TO-ACTIONS. ### IT CAN INCREASE YOUR SITE CONVERSIONS. ### REACH OUT TO US ###### SERVICES ###### QUICKLINKS Yes, it is simply what it is, navigating around the site, or moving from one page to another. If your site does not allow for easy navigation, it won’t work for your business at all, no matter how visually appealing it can be.  The navigation system of the site has to be transparent and organised since it will serve as a roadmap directing visitors towards different web pages and site information. Easy navigation on the site will enable your site visitors to explore and learn more about your products and services. With the ease of site access, there’s less chance for any visitor to leave the site.  It’s through good site navigation that search engine bots can easily index your site when they start crawling the webpages. To put it simply, if your site has no navigational links, it will affect its usability. It’s not likely for the site to be indexed by search engines as well. If the site is not accessible by means of a link, then it won’t be found by search engines.  Through navigation, your site becomes more organised. When you set up the primary and secondary navigation, internal links, and menu, it’s possible for you to ensure user experience that can keep people interested on your site. It all boils down to letting the site visitors find what they need with not much effort.   Here’s what we think. A site is useless if it’s not organized and if it’s not easy to navigate. It’s not possible to put everything important on the website. The one-stop-shop concept does not apply to the home page alone.   Some site owners tend to commit the mistake of focusing the web design on the home page alone. The truth is that search engines may rank all the site’s web pages simultaneously. This means that site visitors may be able to access the site from other web pages aside from the home page. When good navigation is not ensured on the site, your site visitors may get stuck on a web page and find it difficult to explore the site more.  With everything happening, a lot of businesses and companies are going downhill. To survive, owners really must be proactive to see how they can keep operating even in a time like this.  Having a proactive mindset is crucial nowadays because we’re all struggling, and in a crisis like this, all we’ve got is each other. Eventually, when all of this ends, we’ll be back to doing the things we love. The navigation design of the site can help enhance the conversion rate of the site. If navigating your site is confusing, frustrating, and failing in satisfying the needs of the site users, it would be impossible for you to achieve continuous conversions. That’s why when planning your site design and navigation, the focus must be on the needs and wants of your targeted customers. Are they meant for creative navigation design, or do they want simple?   It’s pretty important that you don’t forget about website navigation when you come up with web design. This will serve as your site visitor’s map or compass when they explore your site. Without it, they get lost. In the end, you will also lose them as potential customers. We at Aotearoa Creative make sure that won’t happen with any of our clients. We know so well, how a site has to be highly accessible. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter ### Title: HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER? ### Page ID: 2704610 ### Content: # HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER? ### Lorem ipsum dolor sit amet, consectetur adipiscing elit ##### Lorem ipsum dolor sit amet, consectetur adipiscing elit ### Get A Free Consultation ## HOW TO UNDERSTAND WEB DESIGN – WHAT IS IT AND WHY DOES IT MATTER? ### TO WHAT DO YOU COMPARE WEB DESIGN TOO? ### SO WHAT IS WEB DESIGN? ### ACCESSIBILITY ### BACK END ### CONTENT MANAGEMENT TOOL ### DOMAIN NAME ### E-COMMERCE ### FRONT-END ### META TAG ### NAVIGATION ### OPEN SOURCE ### RESOLUTION ### REACH OUT TO US ###### SERVICES ###### QUICKLINKS They say that the best way to understand design is to be more aware of the medium. Yet with so much internet technology and digital revolutions taking place, many people still don’t know what web design really is. It’s difficult to understand web design when you don’t have any idea as to where to start. Web design always makes use of graphic design and illustration elements, but it does not make it the same as these. If you must compare web design to any other media, it’s better to choose typography. Similar to a typeface, web design offers the environment for another person’s expression. It’s time you knew that web design is not only Calibri. Architecture is also a fitting comparison to web design. Well better than poster design, that is. The architect comes up with grids and planes that help people to be more dynamic. Through the building design he created, the architect gives up control, and in return, the people who use the building add value and meaning to the design. Gamers may revolt but web design is not game design although websites may be used as delivery systems for videos and games. These sites could be king in game design and story-telling yet not of web design. Web design is creating digital environments that can facilitate and can motivate any type of human activity. It has the capacity to adapt and reflect individual content as well as voices. It is susceptible to change over time but always retains its identity. The greatest site designs are those that create a personality for every content added to them. Some blend into the background and support the content like magic. An example of this great design is the Minima template used by millions of bloggers. This masterpiece created by Douglas Bowman makes every blogger feel like it is made for him or her. Great website design is totally individual. It sets itself apart from others, but at the same time, it shares the same functions as other sites. An inexperienced web designer’s usual complaint is that he or she uses a lot of grids, columns and that there are so many sites that appear to be boxy. A lot of efforts had been put into addressing this boxiness of site designs since 1995. An experienced web designer would have long ago accepted that he or she would have to work using a lot of header, columns, footers, and grids. The transition from the beginner site designer to the seasoned one would know the most common terms or jargon in the industry. Here are some of these: Accessibility is the ability of a site to be accessed and used by people particularly those who have disabilities. These include people who are visually impaired, hearing impaired and those who are colour blind. It is crucial for sites that contain information that can be helpful to those with disabilities, but it is great for all sites in general. Accessibility is our major aim in creating a web design. We make sure that our design has no elements that can hinder worthwhile user experience. This is the back part of the site, which is often not visible to the regular site visitors. It’s the back end that contains information about applications, structures, and the content management system which makes it possible for the site owner to control the site’s content. This is a site’s back end tool that can be used for managing the content of a site. This separates the content from the site’s design and functionality. Through the use of the CMS, it’s easier to revise the site design and functions separate from the content. This is the name that the site is known for. The domain comes with an IP address. You have to buy this, and this can be combined using various letters, numbers, and hyphens. It can run from 26 to 63 characters depending on the extension whether it is .com, .org, or .net. This is the shortened form of electronic commerce. This is simply buying or selling of goods online by using the website. The products sold through e-commerce can be physical ones that need shipping or digital products that have to be sent electronically. So when you buy a book from Amazon from their site, that, my friend, is e-commerce. We at [**AotearoaCreative.com**](https://www.aotearoaweb.com) know how to help you out whether it is through social media marketing or SEO. This is the acronym for Hypertext Markup Language. This is the primary language that is used for writing web pages. Its primary purpose is to make way for content to be provided on websites. It can also be used to figure out how content is displayed for site visitors. This is the shortened form of electronic commerce. This is simply buying or selling of goods online by using the website. The products sold through e-commerce can be physical ones that need shipping or digital products that have to be sent electronically. So when you buy a book from Amazon from their site, that, my friend, is e-commerce. This is an HTML tag that is used to include the metadata within the site’s header. Navigation is the system that enables site visitors to move throughout the site. This is often associated with internal links, tool menus, pagination, breadcrumbs, related links, and other links that will allow any site visitor to move from one web page to another. This refers to the source code of any computer program that is available to the public. When you say open source site, it means both web-based and desktop applications. Open-source programs are low cost if not free and they are developed by a group of people mostly voluntarily. This refers to the physical quantity of pixels displayed on your computer screen. Display resolution doesn’t only refer to the pixels or dots per inch found on a computer screen. If you have an existing site, you can visit us at [**AotearoaCreative.com**](AotearoaCreative.com) and get a free audit of your site. No obligations on your part. We just want you to know what you need.  We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/what-makes-a-good-business-website ### Title: WHAT MAKES A GOOD BUSINESS WEBSITE? ### Page ID: 2704611 ### Content: # HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER? ### Lorem ipsum dolor sit amet, consectetur adipiscing elit ##### Lorem ipsum dolor sit amet, consectetur adipiscing elit ### Get A Free Consultation ## TO UNDERSTAND WHAT MAKES A GOOD BUSINESS WEBSITE WE MUST START WITH SEARCH ENGINES. ### TO BEGIN WITH, A GOOD WEBSITE WITH A COMPETENT SEO STRATEGY HAS THE FOLLOWING NOTABLE QUALITIES: ##### **Customer First Approach** ###### Create content with your ideal customer in mind. No not the one who splurges or makes impulse buys on your site, but the kind of customer who is well-informed about your product or service and appreciates its level of craftsmanship. Craftsmanship of your services is no different to your products. These ideal customers are often repeat customers who have friends of similar interests. If you effectively set your brand up as the leader in the field and appeal to their expectations, your ideal customers will flock to the site and even invite people in their social network over. ##### **Go for Search Engine Optimisation (SEO)** ###### Optimising your site for search engines should be a priority. In contrary to its complicated practices, Search Engine Optimisation or SEO is a simple concept in itself. It is an activity wherein one tries to ‘optimise’ or increase website traffic through search engine rankings. And you can do that by knowing the highly-coveted keywords in your niche, use these keywords in your content to rank in the search results provided. ###### Don’t know where to look for keywords? Try Google Adwords’ Keyword Tool – this is a great place to start. Or do a reverse SEO tactic, check out your competitor’s website, and see what keywords are associated with their site. Need assistance? We at 1768degrees.com offer support on identifying your keywords or undertaking a competitor mapping exercise. ##### **Usability and UX Design** ###### Having a clear navigational structure on your site can have a powerful effect on your traffic and conversions. When users intuitively know where to look, they can find what they need in just a few clicks- and that’s good web development and user-centered design at work! ###### Always make sure that the user’s navigation experience is going smoothly, so no annoying pop-ups, drop-down menus or scripts that interrupt user site interaction. Keep things simple. As added customer support, you create a detailed FAQ page, search bar and chatbots, among others. ##### **Fresh is Best** ###### Boost your content ahead of your competitors by providing fresh and relevant multimedia content. ###### Create an editorial calendar for your site content and keep a strict posting schedule. Know your peak hours, certain hours in a day when users visit the most. By anticipating the tide of visitors, you can target specific content to appeal to them, and you can build up a loyal audience this way. ##### **Focus on Building High-Value Content** ###### Your content says a lot about your site. Much like vitamins, your content should give users something beneficial like readership quality and substantial information, if it’s not, search index bots will rate your content as something of low value. Having poor quality content hurts your chances to position your site higher up in the rankings. ### OBVIOUS SIGNS OF BAD WEBSITE CONTENT: ### REACH OUT TO US ###### SERVICES ###### QUICKLINKS The primary goal of search engines is to connect and serve up information, to give users what they are looking for. And the main source of this information are millions upon millions of web pages, and your business website is one of them. Unless you have a cult following, are the latest ‘celebrity’ or reality TV star understanding search engines is paramount to understanding what makes a good business website. Now how do you make your website stand out from the rest? What makes a good business website? UX interface and navigation is intuitive and responsive Overall site structure opens up to a satisfying visitor-customer conversion rate No reliable authority links plus broken links abound. Take the time to produce the best content possible, and if you want to rank and reach first-page results in the search engines, your content should be SEO strategic and at the same time, interesting enough for users to enjoy, this shows your target audience that you care about what fascinates them. We can help you build a strong online presence. We at 1768degrees.com are into creating responsive quality websites that connect consumers to your brand. We do extensive digital marketing, content creation and brand visibility across New Zealand. Get a quote for a site audit, or niche targeted content service. Get started today and grow your business. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/starting-a-business ### Title: STARTING A BUSINESS ### Page ID: 2704612 ### Content: # STARTING A BUSINESS ### Lorem ipsum dolor sit amet, consectetur adipiscing elit ##### Lorem ipsum dolor sit amet, consectetur adipiscing elit ### Get A Free Consultation ## A GOOD BUSINESS STARTS WITH A SOLID BUSINESS PLAN. ### WHY CONSIDER WRITING A BUSINESS PLAN ### UTILISING A BUSINESS PLAN TEMPLATE ### REACH OUT TO US ###### SERVICES ###### QUICKLINKS It should be noted that there is no need to reinvent the wheel as there are a lot of entrepreneurs who have come before you who have created time tested structures that you can rely on. A business plan however should be a living document and whilst the basis can be utilised from other entrepreneurs, it needs to be tailored to you and your business. Writing a business plan is a worthwhile investment which provides a plethora of benefits. It is understandable to have a multiple ideas going through your head when starting a business. Not all of these ideas will be viable and a good business plan can help you sort the wheat from the chaff. Aside from that, business owners will also be able to strategically plan for their next phase with the right business plan identifying gaps that needs to be addressed. *Having a business plan goes a long way in giving you, the business owner, plenty of opportunities to save time by narrowing down your routes to market, products or sales tactics. A well written business plan can help you secure the much-needed funds either from investors or banks which your business may require to support growth, machinery or alike.* It should be noted that there is no definitive way of writing a business plan as they can be as informal or formal as you need. With that being said, there are a number of key benefits when you start with an existing outline or template. Starting from a blank slate for example can be quite intimidating even for a seasoned veteran. You can however, skip the work of creating an outline with a business template helping you get past the premature phase of your business plan saving you a fair amount of time and convenience in the process. Business plan templates offer guidance in a simple and straightforward approach using plain language that is easy to understand. This in turn helps owners to know that they have considered every section allowing them to omit the ones that does not blend well with their business. We can help you build a strong online presence. We at 1768degrees.com are into creating responsive quality websites that connect consumers to your brand. We do extensive digital marketing, content creation and brand visibility across New Zealand. Get a quote for a site audit, or niche targeted content service. Get started today and grow your business. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/what-makes-a-good-website-4-ways-to-maximize-your-online-presence ### Title: WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE ### Page ID: 2704613 ### Content: # WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE ### Lorem ipsum dolor sit amet, consectetur adipiscing elit ##### Lorem ipsum dolor sit amet, consectetur adipiscing elit ### Get A Free Consultation ## SO JUST WHAT MAKES A GOOD WEBSITE IN TODAY’S TECH SAVVY WORLD? ### GOOD WEB HOSTING ### MAKE YOUR WEB PAGES SHINE ### START YOUR SEO EFFORTS EARLY ### BUILD A BLOG, BUILD AN AUDIENCE ### REACH OUT TO US ###### SERVICES ###### QUICKLINKS This year, the Internet is now 30 years old from its inception. The web now means everything to everyone. For anyone with a question in mind, there’s always Google, and for anyone wanting to blurt out their thoughts, there is social media. My, oh my! Look how far we’ve come. Take this one stage further, and with connected homes “hey Siri” “okay Google” “Alexa” are just a conversation starter away from the web and all our needs and wants. Whatever we need at that moment- a ride to the shops, a video chat across continents, a scheduled doctor’s appointment, a food shop, a school address, cinema tickets, money transfers – the Internet has all that information and so much more. It’s ubiquitous, and as far as we can see into the future, it’s not even close to becoming obsolete. In fact, the web only gets more efficient and better at reinventing itself. At the top surface level, you’ve got the tech giants and popular sites that get millions-per-second page visits, and beneath all that is the clutter, the good and the bad kind all mixed up, and all the websites in the world wanting to rank high towards the surface.  Now if you still don’t have an online presence of any kind on the Internet – Maybe just maybe, you are not old enough to have one, or just too old to care. But if you are a business owner, not having one is 100% detrimental to your business. It means the death of sales and profits. Even funeral homes and cemeteries have websites, and they make a killing out of it. So if you do have a website – is it any good? The goal here is to make the web a strong driving force that boosts your sales. Most companies to date have websites as a form of an online brochure. This is usually a number of pages that have your company’s basic info are static and probably not updated for the past twelve months. A website is good to have, but you can do better, and you should do your best for your company’s sake. First up, any website needs a reliable hosting service, and this is your website’s parking space on the Internet. You want enough space to handle traffic and visitors while the hosting service has a good track record when it comes to customer support and low-to-zero downtimes. A secure Professional Web Hosting service usually offers domain registration, website hosting, and a business email address for a monthly and yearly plan. So maximize your digital presence by getting the right kind of hosting provider, well you can start here for hosting plan bundles A stand-out business website should be able to provide straightforward information that explains your business and what products and services you provide to customers.  Your site architecture and design should be well planned out, and there should be a clear navigation UX that leads to a contact form, a pricing page, a product catalog, FAQ page, and social media links. Your business phone number, real-world location, and email address / contact form should be visible on every web page as well. This will help potential clients reach out to you for inquiries. By early, we mean at the start. If you’ve already missed that, then start now. Time is your best friend when it comes to search engine optimisation, because the search engine index bots may come any time for another visit, just to crawl around your pages and see what’s new? And that’s one online backend event you want to be ready for. Always go for SEO best practices – that’s White Hat SEO tactics, people! Don’t even think about switching to the dark side. Black hat SEO is one SEO strategy you’ll come to regret in time, as search engines may penalise your site and send it to the depths of forgotten page results, never to be heard from or seen again. Yes, your website will never see the page 1 results spot, if you break search engine rules. So focus your energies on doing the positives, go for relevancy when it comes to content and good Technical SEO as a baseline. Some basic SEO efforts to keep in mind: keywords rule. So know what keywords to aim for. These keywords should reflect your core business, and they should be found in your content. You should have good relevant high-authority external links and helpful internal links as well. Be a giver, learn to share tips and talk about your trade extensively by having a blog embedded in your website. This gives you a fighting chance to keep your online presence fresh and updated. By coming up with relevant and trendy content that’s useful to your customers, your site’s visibility will surely increase. In fact, you can build a loyal following this way, people may not always be ordering products from your website, but may keep you top-of-mind because they just love reading your blog or gathering information to be in a position to make an informed decision. Those who read your content may never buy from you but they may tell others about your business, company, service or product and are advocates for what you do, despite you never actually knowing them. Eventually however, these blog posts will translate into sales as their informative value will reach users from untapped markets. Blogging or if you prefer the more traditional ‘article writing’, lets users know what you’re up to, what you plan to launch in the next three months, and how you intend to address specific issues, whether controversial or practical. It’s an excellent way to let your target audience know you care and for them to see behind the scenes into what your company is about. Remember – there are many companies out there doing what you do, your content could tip the balance in your favour! Every business needs a website, but building a good effective website requires a ton of work – that much we’ve shared. Google’s algorithm is always changing and evolving, so always be on the lookout for its new set of rules, update your website regularly, and maximise its potential to expand your online presence. If you ever want the team at AotearoaCreative.com to assist, we would be delighted to help. We are here to help your business grow. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/how-do-search-algorithms-work ### Title: HOW DO SEARCH ALGORITHMS WORK ### Page ID: 2704614 ### Content: # HOW DO SEARCH ALGORITHMS WORK ### Lorem ipsum dolor sit amet, consectetur adipiscing elit ##### Lorem ipsum dolor sit amet, consectetur adipiscing elit ### Get A Free Consultation ###### UNDERSTANDING QUERY INTENT ###### KEYWORD RELEVANCE ###### LOCATION ###### PAGE USABILITY ###### AUTHORIAL VOICE AND EXPERTISE OF SOURCES ###### QUALITY OF TECHNICAL SEO AND PAGE SETTINGS #### HERE ARE SOME KEY FACTORS THAT AFFECT THE SEARCH RESULTS YOU RECEIVE WITH YOUR SEARCH QUERY: ### WHAT YOUR QUERY MEANS ### WEB PAGE RELEVANCE ### CONTENT QUALITY ### USER-FRIENDLINESS OF WEBPAGES ### CONTEXT AND SETTINGS ### SEARCHING THE INTERNET FOR INFORMATION IS A SIGNIFICANT PART OF EVERYONE’S LIVES. ###### SERVICES ###### QUICKLINKS With hundreds of billions of information already available across the net- how does a search engine’s quick crawl determine your search query? In the early years, search engines took search queries literally, a mere mention of the word on a webpage, and it was more than likely to show up in the searches. But that’s no longer enough these days, the mad scramble to rank to Page 1 and indeed 1st on Page 1 on Google, means mentioning a keyword on your page, isn’t enough. That’s where algorithms come into the picture. Google’s ranking systems are specially designed to look through the billions of web pages from their search index to provide you with the best and the most useful results in just a minute fraction of a second. To make these ranking systems work, they are powered by a set of algorithms. These algorithms are able to look at many key factors.  will contribute to the overall quality of every search that the users do: To make search even more reliable, Google also has thousands of specially trained search quality raters from all over the world.  Google’s search quality raters are there to enhance our overall search experience. They spend their time evaluating websites whether the purpose of the page is clear and not meant to deceive. Whether a website’s independent reputation aligns with its internal and external sources, and whether it qualifies as an authority site under its applied category.  For search engines to know what you are really looking for, it has to understand what your query is. That alone involves a lot of complicated maths, and algorithm after algorithm, Google has improved on understanding what our search query means. Understanding your search intention is basically trying to understand the nuances of natural human language and it is known to be the most important aspect of searching. With that, Google has built several language models for it to try interpreting what they should look for in their search index. The latest algorithm for interpreting natural language is called the BERT. This is the first and often easiest way that Google’s algorithms will examine web pages and whether it really has the information that the user needs. If it contains the same words in your search query- it could be an exact match or density of keyword mentions in a page. It uses a mix of simple keyword matching and aggregated and interaction data to assess query relevance. Aside from matching the words in your query with the relevant information on the web, search algorithms will put importance to sources that are deemed the most reliable. To make this possible, these algorithms are specially designed to know whether these pages exhibit professionalism, authority, and trustworthiness on a specific topic. Search engines also determine whether a certain webpage can be easily used by users. These algorithms are specially made to prioritise more user-friendly pages than less usable ones. The algorithms test whether a particular site works across different browsers, different device types and sizes like desktop, Macs, tablets, and smart phones and if the web page works even for users with a slow Internet connections. Search engines also use your location, your past searching history and search results to provide you with a more personalised results according to what is the most useful and relevant to you. This is especially important for queries such as weather, sport or movie times. We now heavily depend on searching the internet for every little question we have. Google is constantly improving its algorithms to provide the best search results possible A website nowadays is critical to your business’ success. When it comes to UX/UI design and web development, rely on a Whangarei web agency that puts your business first. Check out our projects and client portfolio. Get in touch with Adam to discuss your needs and web requirements. Email adam@1768Degrees.com We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/how-important-favicons-are-for-seo ### Title: HOW IMPORTANT FAVICONS ARE FOR SEO ### Page ID: 2704615 ### Content: # HOW IMPORTANT FAVICONS ARE FOR SEO ### Lorem ipsum dolor sit amet, consectetur adipiscing elit ##### Lorem ipsum dolor sit amet, consectetur adipiscing elit ### Get A Free Consultation ## HOW IMPORTANT FAVICONS ARE FOR SEO ### WHAT ARE FAVICONS ### USES OF FAVICONS ### The Usefulness Of Favicons In SEO ###### Increase your level of site usability ###### Accordion 2 ### HOW TO CREATE A FAVICON FOR YOUR SITE ### TAP INTO NEW SEO STRATEGIES THAT CAN WORK WONDERS FOR YOUR WEBSITE RIGHT NOW. ###### SERVICES ###### QUICKLINKS In case you don’t know, favicons are those tiny images that you can see on the browser tabs, bookmarks, history, ads and even on search results. It might just be a teeny tiny piece of graphic but it holds a very important role in your site’s SEO. Yes, a favicon is more than just a tiny logo. More than just a web design trend, favicons have utterly influenced online branding in a low-key, but powerful way. Favicons are a 16×16 pixel small icon that is usually made up of your logo, your site’s first letter, or something that represents what your site is all about. The image file is then renamed into “favicon.ico” and is placed on your site’s root directory. The favicon was specially made for bookmarked URLs only. However, it was deemed as a very helpful tool, especially in branding your site. That is why it has already been incorporated directly into the search result, and right beside the website’s name on the tabs while browsing. Favicons play a very important role in making your website and your brand recognisable. It helps users remember your website by just simply remembering the most recognizable image they found on your site, exploiting the fact that graphics can be perceived by our brains better than text. Web browsers usually show a default image or a blank document on websites that don’t have a favicon. Your site will also be skipped if your competitors on the search results page have one. That is because users usually go for websites that are professionally-built, hence part of that is having a favicon. Since graphics can be more easily perceived that text, users tend to just remember a website based on its favicon. Much like a useful paperclip stamped with your own branding. Truth be told, there are no direct effects on your site’s SEO or ranking if you have favicons. However, some indirect benefits can be garnered from favicons. Having a very user-friendly site makes your SEO ranking go up a notch. SO, if your website has a favicon next to it, then users can easily access and open your site on browser tabs, bookmarks, history, and many more. This way, users can save time in identifying and browsing your site without any hassle, thus increasing your site’s SEO and search ranking. Frequently bookmarked websites earn more SEO points than those that aren’t. If your site is frequently accessed through bookmarks, and if your site can be easily identified through its favicons, then your SEO will surely increase. There’s a lot of tools online for you to create a favicon for your site. In just minutes, you and your site visitors will love the new favicon on your site. If you want an even better favicon for your website, then you might also want an animated favicon and favicons with transparent backgrounds. Favicons might just comprise only a small part of your site’s overall design and branding, but it has a very big contribution to your site’s ranking in the search results. Having a favicon on your site is like having a signal beacon, a Bat signal if you may, and this leads many users to click on the browser tab to where your site is. **Get great results!** All you need is the right web design and development team that are SEO Specialists to enhance your website’s user experience. We are the best there is in Whangarei web design and SEO – get in touch with us and get to know more about what you can do to top the searches. Contact adam@1768Degrees.com We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/building-a-profitable-youtube-keyword-strategy ### Title: BUILDING A PROFITABLE YOUTUBE KEYWORD STRATEGY ### Page ID: 2704616 ### Content: # BUILDING A PROFITABLE YOUTUBE KEYWORD STRATEGY ### Get A Free Consultation ## IT IS PRETTY COMMON TO FEEL INTIMIDATED WHEN CREATING VIDEOS FOR YOUR BUSINESS BECAUSE OF THE HUGE AMOUNT OF WORK IT REQUIRES. ### UNDERSTANDING YOUR TARGET AUDIENCE ### VIDEO - THE OPTIONS ARE ENDLESS ### KEYWORD PLAN CREATION ### THE KEYWORD RESEARCH PROCESS ## CONTACT US ###### SERVICES ###### QUICKLINKS But can you get away with unpolished video for your YouTube channel? Can YouTube video be shot merely on a phone or tablet? Video creation requires its fair share of upfront investment making many shy away from it. Entrepreneurs, however, can take advantage of its less competitive nature as a way to get in front of their ideal audience. The harder it is to enter, or market yourselves on, the more effective and less competition you will have. YouTube provides a great business platform with it being recognised as the second largest search engine and the second most visited website in the world. They are simply stats that you cannot ignore! With that being said, before deciding to upload a video, it is important to make the most out of your videos by implementing a search engine optimisation (SEO) strategy. This article looks at some of the ways to optimise your YouTube channel. YouTube are the ones in charge of helping their users find the content that they are looking for. As YouTube is owned by Google, they really understand the value of the right information at the right time, and with the algorithms of the later at play, they do this superbly well. To get started you need to ask yourself who are your target demographic, what age range, what are their buying behaviours, what makes them tick. It’s tempting to say anyone who buys is my customers, but do you want them to be? You will likely have multiple customer groups whose decision making process varies, so build up an understanding of them as individual audiences. Through this information you can start to keep your end customer in mind as you highlight why they want to engage with your business and brand and how it benefits them and their lifestyle. You can easily get caught up with the ways to shoot and present your videos. It is worth remembering the following: Be authentic, Your customers should know what to expect when dealing with your brand. If you are a low cost retailer, than having a low cost video and ‘raw’ video makes more sense than a high end video which inturn indicates that your products have such great retailer margins you can allocate a high marketing budget towards them. The video can tell as much about a brand as the content so get your Target Audience information and use this to inform your decision making. The important thing here is the content, as you want to create videos that delivers the information your audience is looking for. A profitable YouTube channel relies heavily on a keyword plan which many consider to be its foundation. Having this prepared in advance allows to create content that can rank well in search, a well as make content that you are certain your customers are searching for. A keyword plan can be divided into three different categories: the keyword itself, the search volume, and the competition for the keyword. The exact phrase or phrases you want to show in search results are your keywords. The estimated number of people that seek that phrase each month is the search volume. Last definitely not least is competition which measures the number of advertisers running ads for that keyword. Knowing what your customers are searching for (Keyword Research) has been greatly assisted by modern technology. This is made possible with the help of online tools that aim to streamline the entire procedure. These can be found in the form of Chrome extensions and Firefox plugins such as **Keywords Everywhere** which helps display monthly search volume, competition, as well as cost per click to advertise against the keyword. Having these statistics readily available at all times will go a long way in helping you identify a keyword or phrase that you have not thought of previously. Aside from that, you can also look into popular video tags that you can use to help give you keyword inspiration. Want to know how we can help you? Send us an email and let’s discuss how the hosting packages offered and backed by AotearoaCreative.com best support your business needs. From Unlimited changes to New Zealand servers, we are with you every step of the way. And YES - all hosting includes SSL (the little padlock showing your sites secure). We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. 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WHITE HAT SEO ### Page ID: 2704617 ### Content: # THE BIG HAT TACTICS OF SEO: BLACK HAT SEO VS. WHITE HAT SEO ### Lorem ipsum dolor sit amet, consectetur adipiscing elit ##### Lorem ipsum dolor sit amet, consectetur adipiscing elit ### Get A Free Consultation ## IN HARRY POTTER'S WIZARDING WORLD, A FUNNY LOOKING SORTING HAT PUTS YOU INTO HOUSES LIKE GRYFFINDOR OR SLYTHERIN, AND YOU HAVE NO CHOICE IN THE MATTER. YOU DON'T GET TO PICK WHERE YOU WANT TO BE. ### WHAT IS SEARCH ENGINE OPTIMISATION? ### CHOOSING WHITE HAT SEO ### HOW CAN YOU MAKE WHITE HAT SEO TACTICS WORK WELL FOR YOUR WEBSITE? HERE'S A LIST TO HELP YOU START: ### BLACK HAT SEO ### SO WHAT ARE THE ULTIMATE TRAFFIC KILLERS? HERE ARE 4 BLACK HAT SEO TACTICS TO AVOID: ######  **Keyword Stuffing.** ###### Packing your pages with too many keywords is a no-no. Keyword stuffing is the repetitive method of mentioning the same set of keywords over and over. What you can do is create good quality content that flows well, your sentences should read naturally and not come off as an annoying hard-sell gambit. ######  **Cloaking.** ###### To those unfamiliar with Black Hat methods, cloaking works by presenting completely different meta information for index by bots to collect and an entirely different content for visitors viewing your site. For example, a bot may index a website for doll collectors, because the meta description is entirely legit, but when you view the browser content, the page text doesn’t show anything about dolls but instead shows you malicious content. ######  **Page Swapping.** ###### A notorious Black Hat technique using a bait-and-switch routine. Once the site ranks high in the searches, it changes its content to something else that doesn’t have anything to do with the original site niche it ranked for. ###### **Cybersquatting.** ###### This is domain squatting at its finest. Some resort to bulk domain name registering, a buy-and-sell domain hustle to make bank. By purchasing domain names of existing real-world brands and famous names, there’s already substantial traffic to be had, and they would use this existing site traffic to their advantage by parking web pages that have nothing to do with the domain name. For example, buying the domain name of a famous Hollywood actor, then building a website around it to promote organic farm products. ### A CHANGE OF HATS AND SEO HABITS ## CONTACT US ###### SERVICES ###### QUICKLINKS Luckily with SEO that is not the case, you can choose your own SEO hat in the process- you can choose to be a White Hat SEO or Black Hat SEO or even its strange cousin the hybrid Gray Hat SEO. But would you be better for it? Would you be a competent SEO wizard? Who knows? But for the moment, let’s deal with the differences between White Hat SEO and Black Hat SEO. Gray Hat SEO remains that alien thing you want to keep some distance from and just prod with a stick for now. Don’t go into that until you master at least some SEO basic techniques. Now, to optimise your website for maximum gains, you can lay out the groundwork for search engines to discover your products and services through the process of Search Engine Optimisation (SEO). Search Engine Optimisation covers a wide range of methods that can increase visitor traffic and the search engine ranking of a website. It’s also worth pointing out that there are multiple targeted ways to boost your site to reach the top rank, and the difference between Black Hat SEO and White Hat SEO has more to do with the ways you are trying to optimise your website than anything else. White Hat SEO techniques are actionable search engine optimisation strategies that align with the rules of most search engines algorithms, particularly that of Google’s. Primarily, it’s building content that makes sense for humans rather than robots. Most White Hat SEO techniques require a considerable amount of time to take effect because you are avoiding the short cuts and shallow tactics associated with Black Hat SEO. You focus on long-term organic goals, to reach the top rank of search engines you know you have to do a lot of link building and content creation. You need your site content to mature and receive visits naturally by way of Google or backlinks from reputable sites. Creating quality and original content relevant to your site’s niche White Hat he long run produces better results. It is an ethical way to build trust and authority online. Though White Hat SEO necessitates more time and effort from your team, the pay off is well worth it. In the long run, your initial efforts and hard work will enable consistent google rankings, and you don’t have to worry about getting banned by search engines such as Google. Whatever future algorithm changes Google may release, the site adjustments you will need to do by then are pretty much minimal. Why? Because you followed the rules and kept it clean. The organisations that shout the most about upcoming Google changes are those who have previously cut corners. To counter Black hat SEO, Google makes changes to their algorithms, which often sends SEO specialists into a frenzy. It often becomes a race to find out what works or no longer works. What stays optimised or what doesn’t? But why do certain website developers try Black Hat SEO techniques? Black Hat SEO has its appeal, and for some who are out to make a quick buck, turning to such Black Hat tactics has its appeal. Some companies charging for results and guaranteeing page one within a time frame often apply these methods, because they are against a deadline where big money will be lost if they don’t meet it. But quick doesn’t make your ranking last, and it can be more damaging to your site in the long run. Black Hat SEO is all about shortcuts and getting around the rules and tricking the algorithms into thinking your site is golden when it’s not. Half of your approach is manipulative and your content dubious. And it is easy to fake content, purchase links and stuff irrelevant keywords. You can even alter so many things in the code that it’s so underhanded; your site is practically a sheep in wolf’s clothing. You are not what you say you are. Though search engines can be duped, keeping up with the pretense is another thing. Black hat SEO is risky, and the fall-out from the search engines is quite severe if you get caught implementing such black hat tactics. Not only would you go straight down in the rankings, but your site can get blacklisted, and that is a SEO hell hole you cannot crawl out of unscathed. Manipulative SEO on-page tactics can get you Google-flagged as a deceptive site. In the end, you wouldn’t want to spend a vast sum and utilise a tonne of your resources correcting earlier Black Hat efforts and dusting off all the negative impact it’s had on your site’s rankings. So think it through, if you’re currently in the planning stage of your web development, go for the route that shows more promise and security. If you started out with Black Hat tactics or have been following these methods for some time now, you should come to accept that you didn’t start off with a clear path in mind. Turnaround now and try to reverse the damage you are causing, do the necessary changes on your website before the next bot index visit. Be brave to abandon your previous Black Hat practice now and move on to new White Hat techniques. It’s better to stop before you are caught as opposed to wait till you are, then be penalised so much, Google Ads is the only option to possibly save your business. If you need help planning for your initial SEO campaign and even future ones, there’s **AotearoaCreative.com.** We are a Whangarei and Northland-based website design and development agency. We create responsive websites and relevant content for your SEO needs. Email us now for a consult. Want to know how we can help you? Send us an email and let’s discuss how the hosting packages offered and backed by AotearoaCreative.com best support your business needs. From Unlimited changes to New Zealand servers, we are with you every step of the way. And YES - all hosting includes SSL (the little padlock showing your sites secure). We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. Aotearoa Web - Part of the Aotearoa Web Family (Including 1768degrees.com) Copyright © 2026 1768Degrees Ltd All Rights Reserved. - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [CONTACT US](/contact-us "CONTACT US") - [SEO](/seo "SEO") - [LOCAL SEO](/local-seo "LOCAL SEO") - [COPYWRITING](/copywriting "COPYWRITING") - [HOME](/ "HOME") - [ABOUT](/about "ABOUT") - [WEB DESIGN](/web-design "WEB DESIGN") - [SEO](/seo "SEO") - [COPYWRITING](/copywriting "COPYWRITING") - BRANDING - [CONTACT US](/contact-us "CONTACT US") - [HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?](/how-important-is-site-navigation-to-website-design-in-whangarei "HOW IMPORTANT IS SITE NAVIGATION TO WEBSITE DESIGN IN WHANGAREI?") - [HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?](/how-to-understand-your-nz-web-design-requirements-what-is-it-and-why-does-it-matter "HOW TO UNDERSTAND YOUR NZ WEB DESIGN REQUIREMENTS – WHAT IS IT AND WHY DOES IT MATTER?") - [WHAT MAKES A GOOD BUSINESS WEBSITE?](/what-makes-a-good-business-website "WHAT MAKES A GOOD BUSINESS WEBSITE?") - [STARTING A BUSINESS](/starting-a-business "STARTING A BUSINESS") - [WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE](/what-makes-a-good-website-4-ways-to-maximize-your-online-presence "WHAT MAKES A GOOD WEBSITE: 4 WAYS TO MAXIMIZE YOUR ONLINE PRESENCE") --- ## URL: https://www.aotearoaweb.com/how-click-through-rate-and-serp-layout-can-make-or-break-your-nz-business-site ### Title: HOW CLICK-THROUGH RATE AND SERP LAYOUT CAN MAKE OR BREAK YOUR NZ BUSINESS SITE ### Page ID: 2704618 ### Content: # HOW CLICK-THROUGH RATE AND SERP LAYOUT CAN MAKE OR BREAK YOUR NZ BUSINESS SITE ### Lorem ipsum dolor sit amet, consectetur adipiscing elit ##### Lorem ipsum dolor sit amet, consectetur adipiscing elit ### Get A Free Consultation ## WHAT DOES ALL THIS MEAN ? ###### SERVICES ###### QUICKLINKS Click-through rate or CTR is the ratio of the total number of clicks to the frequency the people were exposed to the link or a Call to Action (CTA). The number of times people are exposed to a link or CTA is also known as the number of impressions. An example of CTA is “Learn More” or “Buy Now” buttons or texts found at the bottom of an email marketing campaign. CTR can be used in measuring the performance of Pay-Per-Click (PPC) search results, for example Google AdWords, CTAs found on a landing page or hyperlinks found in emailers and blogs. CTR is important since it helps you get to know your customers more. It also informs you of what works or doesn’t work with your targeted audience.   A low CTR could mean that you are not targeting the right audience, or it could be that you are not speaking their language in a persuasive manner that will compel them to click.  We at **https://aotearoacreative.com** know the importance of CTR for your site and any of the campaigns for your business. That’s why we’re sharing this article.   According to a new study done by Sistrix, the first organic result on the search engine search results gets a click-through rate of 28.5 percent. Around 80 million keywords were analyzed, and billions of search results were assessed to understand how users engage with the Search Engine Result Pages (SERPs.)  The CTR goes down after the first organic result. The second position gets 15 percent while the third position has 11 percent. The tenth position, on the other hand, receives 2.5 percent CTR. As expected, most users don’t reach the second page of the search results.  The study brought with it a lot of other information which includes what factors can help the top ranking site’s CTR swing between 13.7 percent and 46.9 percent.  This is vital information for SEO specialists for them to make the most of CTR. You must remember that site traffic is more crucial than search results ranking. This can be gleaned from the Sistrix study. It can be observed from the study that the result on the top position gets CTR which is 10 times higher than the result in the tenth position.  The following are some of the factors that affect the CTR of each result on the first page of the search results:  The SERP layout has the greatest impact on the CTR of the Google search results. A sitelinks extension in SERP is observed to enhance CTR. An organic result with a sitelinks extension will attain a CTR of 46.9 percent. This is particularly because Google shows sitelinks when a particular site is searched.  Based on the study, webpages won’t benefit from its featured snippets in search results. It revealed that featured snippets receive 5.3 percent for CTR. The study also disclosed that SERPs receive only a few clicks since searchers can find their answers in the knowledge panel, particularly on smartphones.  Click-through rates also go down dramatically for all positions when the top result of the SERP has a lot of Google Ads. The Google Ads layout, however, has a lesser impact on the SERP compared to the Knowledge Panel.   Google Ads lessens the CTR by 10 points while Knowledge Panel reduces it by 12 points. Based on the general results of the study, keyword search volume is not the sole factor to consider when you evaluate potential clicks. It is pertinent to also include the SERP layout when you evaluate. It is only through a combination of search volume information and SERP layout that you will be able to arrive at a realistic number of possible visitors. Simply put, being top of Google organically Is still the Golden Egg. There is nowhere else to be. When you however loose top spot on Google and drop from P1 to P2, expect the number of leads to significantly evaporate.   If you need help getting to the top spot of Google, give us a try. We are leaders in our industry. We love supporting small and large businesses in our hometown of Whangarei and across Aotearoa, New Zealand. We make bold commitments. And keep them. 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